Identifikasi faktor internal dan eksternal dalam mempertahankan keberlangsungan usaha mikro
Daftar Isi:
- The purpose of this study is to find out how the phenomenon of external and internal factors to maintain business sustainability in the perspective of micro business actors. This is because the micro business actor is one of supporting the national economic condition and is the majority of business actors in Indonesia. Respondents are micro business actors who become customers of XYZ Micro Financial Institutions (MFI) spread over Jakarta and Tangerang areas and have endurance business for more than one year. Data collection using questionnaires closed on 220 respondents in a convenience. Data processing is done by descriptive and show result that there are some internal factors and external factors in sustainability of micro effort. Internal factors include personal capital, personal motivation. External factors include loans from MFIs, counselors, God's blessings, escort groups, family encouragement. The contribution of this research can provide inputs to MFI managers and policy makers in promoting business continuity for micro business actors.