Hubungan citra merek korporasi online and offline dengan kepuasan pelanggan dan niat untuk loyal studi empiris klik bca dan bca supermal karawaci
| Main Authors: | Yossy, Yossy, Sihombing, Sabrina O. |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ekonomi Universitas Pelita Harapan
, 2011
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| Subjects: | |
| Online Access: |
http://repository.uph.edu/4053/1/B4.6%20Hubungan%20citra%20merek%20korporasi%20online%20dan%20offline%20dengan%20kepuasan%20pelanggan%20dan%20niat%20untuk%20loyal%20%20studi%20empiris%20pada%20klik%20BCA%20dan%20BCA%20supermall%20karawaci.pdf http://repository.uph.edu/4053/2/B4.6%20Hubungan%20citra%20merek%20korporasi%20online%20dan%20offline%20dengan%20kepuasan%20pelanggan%20dan%20niat%20untuk%20loyal.pdf http://repository.uph.edu/4053/3/B4.6%20Jurnal%20Nasional.pdf http://repository.uph.edu/4053/ |
Daftar Isi:
- Globalization create new challenges for managers. Managers try as hard as they can so they can provide a good technology that fulfill customer's need. Nowadays, customers wants high technology services. This paper discussed the relationship between corporate brand image, customer satisfaction and also loyalty intention.