PERANAN ANGGARAN PENJUALAN SEBAGAI ALAT BANTU MANAJEMEN DALAM MENUNJANG EFEKTIVITAS PENGENDALIAN PENJUALAN (STUDI KASUS PADA PT PERKEBUNAN NUSANTARA VIII, BANDUNG)

Main Authors: Wardoyo, Trimanto S.; Universitas Kristen Maranatha, Adriyanto, Luthfi; Universitas Kristen Maranatha
Format: Article application/pdf eJournal
Bahasa: eng
Terbitan: MAKSI , 2012
Online Access: http://majour.maranatha.edu/index.php/maksi/article/view/641
Daftar Isi:
  • Success  in  managing  the  company's  management  can  be  seen  from  the  achievement  of  company objectives that have been determined. The purpose of PT Perkebunan Nusantara VIII (Persero) is to get optimum benefit through sales. In order to achieve company goals, we need a tool that acts as a function  of  planning  and  control  functions,  namely  the  budget.  Budget  as  a  management  tool  are expected to have efficiency and results to achieve productivity, efficiency, and high profit margins for the company. The  Author  was  doing  research  in  PT  perkebunan  Nusantara  VIII  (Persero).  The  research  method used in the preparation of this thesis is the descriptive analytical method. The data collected by the author  to  carry  out  field  research  and  bibliographical  research.  The  field  research  was  obtained through  questionnaires,  interviews  and comment. While  the  research  literature  is  obtained  through the study of literature and books related to the research carried out. On  the  basis  of  the  results  of  research  and  discussion  held  by  the  author  of  PT  perkebunan Nusantara VIII (Persero), it can be concluded that the sales process of budgeting in PT perkebunan Nusantara  VIII  (Persero)  has  been  adequate,  due  to  the  characteristics  of  the  budget,  budgetary terms  budget  sales  performance.  In  addition,  sales  budget  sales  which  functions  as  a  control  tool, which are a very effective sales control stages so the hypothesis of the authors propose acceptable.  Keywords: budget, sales budget, effectiveness, controlling, planning.