CHICKEN EGGS MARKETING CHANNELS IN KALEDUPA ISLAND, WAKATOBI REGENCY
| Main Authors: | ARSAD SANI, LA ODE, AKA, RAHIM, MUH. MUNADI, LAODE, ., ANSARUDDIN |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Fakultas Peternakan Universitas Udayana
, 2021
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| Online Access: |
https://ojs.unud.ac.id/index.php/mip/article/view/83943 https://ojs.unud.ac.id/index.php/mip/article/view/83943/43495 |
Daftar Isi:
- This study aims to determine the marketing channels of broiler eggs on Kaledupa Island, Wakatobi Regency by analyzing marketing channels and marketing margins of broiler eggs with the research sample being all traders of purebred chicken eggs in the Sampuawatu market and the Buranga market, Kaledupa district as many as 13 traders analyzed descriptively. The results of the analysis show that there are 755 racks of purebred eggs every month and 345 racks from outside the market, which are imported every 1.100 shelves on the Bau-bau-Kaledupa route, 720 shelves, and the Wanci-Kaledupa route, with 380 shelves. The marketing channels for broiler chicken eggs on Kale- dupa Island are (1) Bau-bau traders - final consumers, (2) Bau-bau traders - collector traders - final consumers, (3) Bau-bau traders - retail traders - final consumers, (4) Bau-bau traders - collector traders - retailers-end consumers, (5) Bau-bau traders-Wanci traders-end consumers, (6) Bau-bau traders-Wanci traders-collectors-end consumers, (7) Bau-bau traders-Wanci traders-retailers-end consumers, and (8) Bau-bau traders Wanci traders-collector tra- ders-retailers-end consumers. The efficient marketing margin of broiler eggs in Kaledupa District is IDR 2.250/rack and the less efficient is IDR 9.250/rack.
- Penelitian bertujuan untuk mengetahui saluran pemasaran telur ayam ras di Pulau Kaledupa Kabupaten Wa- katobi dengan menganalisis saluran pemasaran dan margin pemasaran telur ayam ras dengan sampel penelitian adalah seluruh pedagang telur ayam ras di pasar Sampuawatu dan pasar Buranga Kecamatan Kaledupa sebanyak 13 pedangang yang dianalisis secara deskriptif. Hasil analisis menunjukkan penjualan telur ayam ras setiap bulan 755 rak dan diluar pasar 345 rak yang didatangkan setiap bulan 1.100 rak dengan rute Bau-bau-Kaledupa 720 rak dan rute Wanci-Kaledupa yaitu 380 rak. Saluran pemasaran telur ayam ras di pulau Kaledupa yaitu (1) pedagang Bau-bau-konsumen akhir, (2) pedagang Bau-bau-pedagang pengumpul-konsumen akhir, (3) pedagang Bau-bau- pedagang pengecer-konsumen akhir, (4) pedagang Bau-bau-pedagang pengumpul-pedagang pengecer-konsumen akhir, (5) pedagang Bau-bau-pedagang Wanci-konsumen akhir, (6) pedagang Bau-bau-pedagang Wanci-pedagang pengumpul-konsumen akhir, (7) pedagang Bau-bau-pedagang Wanci-pedagang pengecer-konsumen akhir, dan (8) pedagang Bau-bau pedagang Wanci-pedagang pengumpul-pedagang pengecer-konsumen akhir. Margin pemasar- an telur ayam ras di Kecamatan Kaledupa yang efisien yaitu Rp 2.250/rak dan yang kurang efisien yaitu Rp 9.250/ rak.