Analisis Faktor-Faktor yang Mempengaruhi Masyarakat untuk Menggunakan Mobile Payment (M-Payment) pada Online Shop di Batam
Daftar Isi:
- Tujuan dari dilakukannya penelitian ini adalah untuk mengetahui apa saja faktor-faktor yang mempengaruhi variabel behavioural intention to adopt mobile payment (m-payment) oleh masyarakat batam pada online shop. Faktor-faktor yang dimaksud adalah variabel perceived usefullness, perceived ease of use, compability, subjective norm, perceived risk, perceived trust dan perceived cost. Objek dalam penelitian adalah online shop di Batam. Populasi dalam penelitian adalah masarakat yang pernah menggunakan mobile payment pada saat melakukan belanja secara online. Total kuesioner yang disebarkan adalah sebanyak 260 lembar. Berdasarkan hasil olah data menggunakan program SPSS versi 23.0, perceived usefullness, perceived ease of use, compability, subjective norm, perceived risk, perceived trust dan perceived cost mempengaruhi behavioural intention to adopt. ********************************************************************** The purpose of this research is to find out what are the factors that influence behavioural intention to adopt in using mobile payment (m-payment). The factors are perceived usefulness variables, perceived ease of use, compability, subjective norms, perceived risk, perceived trust and perceived cost. The object of this research is an online shop at Batam. The population was community who had used a mobile payment while doing their online shopping. The total of questionnaires were 260 sheets. Based on the data processing using the SPSS program, perceived usefulness, perceived ease of use, compatibility, subjective norms, perceived risk, perceived trust and perceived cost affect the behavioral intention to adopt.