Pengaruh Harga, Store Atmosphere, Promosi Penjualan Dan Lokasi Terhadap Impluse Buying Kentucky Fried Chicken (KFC) Ramayana Palza Andalas Padang
| Main Author: | Yona, Yulita |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2019
|
| Subjects: | |
| Online Access: |
http://repo.stkip-pgri-sumbar.ac.id/id/eprint/7199/1/14090152%20YONA%20YULITA%20%20SKRIPSI.pdf http://repo.stkip-pgri-sumbar.ac.id/id/eprint/7199/2/Abstrak.pdf http://repo.stkip-pgri-sumbar.ac.id/id/eprint/7199/3/Kesimpulan.pdf http://repo.stkip-pgri-sumbar.ac.id/id/eprint/7199/4/Daftar%20Pustaka.pdf http://repo.stkip-pgri-sumbar.ac.id/id/eprint/7199/ |
Daftar Isi:
- This study aims to analyze 1) the effect of prices on implicit purchases, 2) the influence of the store atmosphere partially on implicit purchases, 3) the effect of partial sales promotions on implicit purchases, 4) prices, store atmosphere, sales promotions and locations for Kentucky purchase stimulation Fried Chicken (KFC) Ramayana Plaza Andalas Padang. This type of research is associative research. The population in the study were visitors who came to buy at the Andalas Padang KFC Plaza, which took place at Jalan Pemuda Padang, bought 100 samples. Sampling uses accidental sampling technique. The instrument used for the study consisted of a closed questionnaire and analyzed using Multiple Linear Regression test and hypothesis test with t test and F test. The results of the study show: (1) What is the significant effect between the partial price of implicit purchases and the coefficient value of 0.141, the value of t count2.535> t table of 1.985; (2) the significant effect between the store atmosphere partially on buying purchases with a coefficient of 0.250, the value of tcount 5,010> t table of 1,985; (3) Is there a significant effect on sales promotion partially on purchases with a coefficient value of 0.520, tcount 6, 146> t table of 1.985; (4) Is the significant effect of partial location on implicit purchases with a coefficient of 0.296 and a tcount of 5.369> t table of 1.985; (5) Is it related significantly between price, store atmosphere, sales promotion and location simultaneously on implicit purchases with Fcount 41,597> Ftable 2,70. For KFC to always provide the best food offered and also at affordable prices for customers there is no need for other fast food choices and it is expected that KFC always provides fast food with mainstay menus and in accordance with customer satisfaction.