FAKTOR ANALISIS KEPUTUSAN PEMBELIAN MOBIL PADA PT MULTINDO AUTO FINANCE BENGKULU
| Main Authors: | Frengki Siallagan, Cas , Effed , Darta Hadi |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://repository.unib.ac.id/5638/1/CAS%20FRENGKY%20SIALLAGAN.pdf http://repository.unib.ac.id/5638/ |
Daftar Isi:
- The objective of this research is to know the factors influence of customers’ decision to buy car at PT Multindo Auto Finance Bengkulu. This Research represent type research of survey that is research taking sample from a population using questioner as compiler of the data. Data type the used is primary data which taken by questioner and secondary data which taken from the information report, reference at PT Multindo Auto Finance Bengkulu. Population in research is all customers of PT Multindo Auto Finance Bengkulu. Method of intake sample is purposive sampling, while respondent amounting 100 respondents. Method analyzes data the used is descriptive analysis and factor analysis. Pursuant to result of data analysis obtained result of that is the reduction of old factors was finding six new factors influence of customers’ decision to buy car at PT Multindo Auto Finance Bengkulu. The six factors that : (a) price factor, (b) product factor, (c) experience and reference recommended factor, (d) location factor, (e) life style factor, and (f) promotion factor.