ANTESEDEN DAN KONSEKUEN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP NIAT BERKUNJUNG WISATAWAN KE SUATU DESTINASI WISATA DI PROVINSI BENGKULU
| Main Authors: | Andika, Muhammad, Fachri, Eka Saputra |
|---|---|
| Format: | Thesis NonPeerReviewed Archive |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://repository.unib.ac.id/19742/1/skripsi%20pdf.pdf http://repository.unib.ac.id/19742/ |
Daftar Isi:
- This study aims to determine the effect of antecedents and consequences electronic word of mouth (E-WOM) on the intention of visiting destinations in Bengkulu Province. This research is a quantitative research that uses online questionnaires. The sampling technique used in this study is the purposive sampling method. The purposive sampling technique is determined by using certain criteria or conditions. The number of respondents was this study were 160 respondents. In this study, data analysis from questionnaires will be implemented using SEM AMOS (Structural Equation Model - Analysis of Moment Structure). AMOS analysis method is an analytical tool that can assist researchers in analyzing a complex research model and will able to know the direct and indirect effects that occur from each variables. The results of the data analysis conducted from this study, is information on tourism products and information on tourist satisfaction proved to have a positive effect on positive and the creation of electronic word of mouth (E-WOM), While information on visiting experience and information on service quality is not proven to have a significant effect on the creation of electronic word of mouth, and electronic word of mouth has a positive and significant influence on the intention of visiting tourists to a tourist destination in Bengkulu Province.