PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA BENGKEL BUBUT 2001
| Main Authors: | Aditama, Mahmud Nugraha, Muhartini, Salim |
|---|---|
| Format: | Thesis NonPeerReviewed Archive |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://repository.unib.ac.id/19737/1/SKRIPSI%20MAHMUD%20NUGRAHA%20ADITAMA.pdf http://repository.unib.ac.id/19737/ |
Daftar Isi:
- This study aims to determine Relationship Marketing consisting of dimensions: trust, commitment, communication, and complaint handling to customer loyalty of Bengkel Bubut 2001 repair and construction service users in Bengkulu province. This type of research is quantitative research. The population in this study were customers who used Bengkel Bubut 2001 services 3 times in 1 year with 69 respondents. Sampling using purposive sampling technique. Data collection techniques are carried out by distributing questionnaires. Data analysts were carried out using multiple linear regression analysis techniques. The results showed that trust, and commitment had a positive and significant effect on customer loyalty, while communication, and complaint handling had no significant effect on customer loyalty.