ANALISIS HARAPAN DAN PERSEPSI KUALITAS KARTU INDOSAT MULTIMEDIA MOBILE (IM3) PADA MAHASISWA UNIVERSITAS BENGKULU
| Main Authors: | K, Ernawati Indrayani, Syamsul, Bachri |
|---|---|
| Format: | Thesis NonPeerReviewed Archive |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://repository.unib.ac.id/19717/1/SKRIPSI%20WORD%20ERNA-dikonversi.pdf http://repository.unib.ac.id/19717/ |
Daftar Isi:
- The purpose of this study was to determine the quality of Indosat Multimedia Mobile (IM3) card services. There are 5 dimensions in this study, namely: reliability (responsiveness), responsiveness (responsives), insurance (Assurance), attention (Emphaty), and tangible (Tangibles). The sample used in this study uses non-probability sampling method by accidental sampling technique or accidental sampling technique, which is a researcher who accidentally meets a customer who can be sampled on condition that the respondent is a University of Bengkulu student who has used an IM3 card for at least one year . The number of samples in this study were 75 respondents who were determined by criteria determined by (Hair et al., 2010) which stated that the number of samples taken was at least 5- 10 times the number of parameters used in the study. The results of this study state that the quality of Indosat Multimedia Mobile (IM3) card services is not good. This is evidenced by the gap value between expectations and perceptions is negative. By using a Cartesian diagram, researchers found 7 indocators or important factors that influence the quality of IM3 card services consisting of: Maximum active period, strong signal, wide network, clear sound quality, easy to obtain refill vouchers, full features and information on clear packaging.