PENGARUH PERSONAL INVOLVEMENT DAN BRAND FAMILIARITY TERHADAP BUYING INTENTION PRODUK MEREK NASIONAL PADA INDOMARET DI KOTA BENGKULU
| Main Authors: | Salim, Muhartini, Sularsih, Anggarawati |
|---|---|
| Format: | Monograph NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Program Magister Manajemen FEB UNIB
, 2018
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| Subjects: | |
| Online Access: |
http://repository.unib.ac.id/18720/1/Laporan%20penelitian%20MM%202018..pdf http://repository.unib.ac.id/18720/ |