ANALISIS PEMASARAN TANDAN BUAH SEGAR KELAPA SAWIT DI KECAMATAN PUTRI HIJAU KABUPATEN BENGKULU UTARA
| Main Authors: | Rohman, Agus, Redy, Badrudin, Melly, Suryanty |
|---|---|
| Format: | Thesis NonPeerReviewed Archive |
| Bahasa: | eng |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
http://repository.unib.ac.id/12008/1/AGUS%20ROHMAN%20%28SKRIPSI%29.pdf http://repository.unib.ac.id/12008/ |
Daftar Isi:
- This research was conducted in the District Putri Hijau of Bengkulu Utara. The aims of this research are to: 1) Identify the marketing channel of fresh fruit bunch of oil palm, 2) Calculate the amount of marketing margin of oil palm fresh fruit bunch in each marketing agencies. This research area sampling method was selected by using purposive sampling. The farmers sampling method was selected by using purposive sampling. The marketing agencies and palm oil mill was selected by using snowball sampling. The numbers of sampling afarmers 41, traders 6, farmer groups 3, and palm oil mill 1. Data consisted of primary and secondary data. The results of this study were: there were three marketing channel. Channel I from farmers to traders and then to the palm oil mill, the channel II is from farmer to farmer groups and then to the palm oil mill, channel III, from farmers directly to palm oil mill. The highest value of marketing margin obtained by traders the village of Karang Tengah and Kota Bani of IDR 206.00 / Kg and the lowest marketing margin obtained by farmer group in the village of Kota Bani IDR 13.20 / kg.