PENGARUH GAMBAR PERINGATAN KESEHATAN PADA IKLAN DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN ROKOK (Studi Kasus Pada Konsumen Rokok Sampoerna A Mild mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Bengkulu )
| Main Authors: | sholeh, Mohamad, salim, Muhartini |
|---|---|
| Format: | Thesis NonPeerReviewed Archive |
| Bahasa: | eng |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
http://repository.unib.ac.id/11940/1/SKRIPSI%20M%20SHOLEH.pdf http://repository.unib.ac.id/11940/ |
Daftar Isi:
- ABSRTACT� This study aimed to determine the effect picture health warnings on advertisements to consumers' purchasing decisions. To determine the effect picture health warnings on the packaging warning of the dangers of smoking to consumers' purchasing decisions. To find a picture health warnings on ads, and image health warnings on packaging to consumer purchasing decisions. This type of research used in this study using a type of survey research.�In the survey, the information collected using questionnaires.�In analyzing the data of this study, researchers used teknikanalisis as follows: Regression Analysis Data analysis technique used in this research is two-predictor regression analysis or multiple analyzes.�This analysis is used to determine whether there is influence health warning pictures warning (X1), product packaging (X2) either both individual (partial) or simultan (simultaneously) on consumer purchasing decisions (Y) �Based on the results of research and discussion that has been done.�� Picture health warnings has a influence on the purchasing decisions of consumers signikan picture health warnings on packaging have no significant influence on the decision to buy cigarettes Sampoerna A Mild picture health warnings on advertisements and packaging have a significant influence on the decision to buy cigarettes Sampoerna A Mild