PENGARUH PROMOSI, HARGA, DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA SHEREN HIJAB (Studi Kasus pada Mahasiswi Fakultas Ekonomi dan Bisnis S1-Reguler di Universitas Bengkulu )
| Main Authors: | Dwi Mahardika, Monica, Darmansyah, Darmansyah |
|---|---|
| Format: | Thesis NonPeerReviewed Archive |
| Bahasa: | eng |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
http://repository.unib.ac.id/11938/1/Skripsi%20Monica%20Dwi%20Mahardika%20C1B013020%20Manajemen%20S1-Reguler%20Fakultas%20Ekonomi%20dan%20Bisnis%20Universitas%20Bengkulu%202017.pdf http://repository.unib.ac.id/11938/ |
Daftar Isi:
- This study aims to examine how the influence of promotions, pricing, and product innovation on purchasing decisions on Hijab Sheren case study in the Faculty of Economics and Business student S1-Regular in Universitas Bengkulu. The population of this research consisted of 3092 student of the Faculty of Economics and Business S1-Regular in Universitas Bengkulu, in which only take a sample of 100 respondents. The results of the F test was conducted to see the significance of independent variables influence the dependent variable is often called the regression equation linearity test. obtained value of F hitung = 13,906 > F 5% = 2,70, 1% = 3,98 H0 is rejected Ha is accepted, in other words independent variables promotion, pricing, and product innovation has a significant influence on purchasing decisions. table