Cover Image

THE INFLUENCE OF CUSTOMER VALUE, BRAND IMAGE AND BRAND TRUST TOWARD CUSTOMER LOYALTY (CASE STUDY IN THE ISLAMIC INSURANCE INDUSTRY)

Main Authors: Nurmayanti, Rosi , Lizar , Alfansi, Sularsih , Anggarawati, Effed , Darta
Format: Proceeding PeerReviewed Book
Bahasa: eng
Terbitan: , 2015
Subjects:
H Social Sciences (General)
Online Access: http://repository.unib.ac.id/10621/1/Artikel%20miicema.pdf
http://repository.unib.ac.id/10621/
ctrlnum 10621
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.unib.ac.id/10621/</relation><title>THE INFLUENCE OF CUSTOMER VALUE, BRAND IMAGE AND BRAND TRUST TOWARD CUSTOMER LOYALTY (CASE STUDY IN THE ISLAMIC INSURANCE INDUSTRY)</title><creator>Nurmayanti, Rosi </creator><creator>Lizar , Alfansi</creator><creator>Sularsih , Anggarawati</creator><creator>Effed , Darta</creator><subject>H Social Sciences (General)</subject><description>The Market share of Islamic insurance in Indonesia is relatively low, 2.95% in 2013. However, the growth of Islamic insurance in Indonesia in the last five year is 40%, while the growth of conventional insurance in the same period is only 22.7%. Studies of consumer loyalty in Islamic insurance industry is relatively unheard in Indonesia, therefore the study could provide insights about customer loyalty in Islamic insurance industry. The objective of the study is to develop a construct of consumer loyalty model in the Islamic insurance industry. Variables such as customer value, brand image, and brand trust are employed as antecedences of customer loyalty. A sample of 165 Islamic insurance customers in the city of Bengkulu was collected for the study. Structural Equation Model was employed to establish a model&#x2019;s fit. The results of the study conclude that customer loyalty in the Islamic insurance industry is significantly predicted by brand image and brand trust. However, customer loyalty is not significantly influenced by customer value. The findings suggest that to target Islamic insurance customers, insurance providers need to build strong brand image and brand trust. &#xD; </description><date>2015</date><type>Journal:Proceeding</type><type>PeerReview:PeerReviewed</type><type>Book:Book</type><language>eng</language><rights>cc_gnu_gpl</rights><identifier>http://repository.unib.ac.id/10621/1/Artikel%20miicema.pdf</identifier><identifier> Nurmayanti, Rosi and Lizar , Alfansi and Sularsih , Anggarawati and Effed , Darta (2015) THE INFLUENCE OF CUSTOMER VALUE, BRAND IMAGE AND BRAND TRUST TOWARD CUSTOMER LOYALTY (CASE STUDY IN THE ISLAMIC INSURANCE INDUSTRY). In: MIICEMA 2014, 10-11 November 2014, Hotel Bangi-Putrajaya, Malaysia. </identifier><recordID>10621</recordID></dc>
language eng
format Journal:Proceeding
Journal
PeerReview:PeerReviewed
PeerReview
Book:Book
Book
author Nurmayanti, Rosi
Lizar , Alfansi
Sularsih , Anggarawati
Effed , Darta
title THE INFLUENCE OF CUSTOMER VALUE, BRAND IMAGE AND BRAND TRUST TOWARD CUSTOMER LOYALTY (CASE STUDY IN THE ISLAMIC INSURANCE INDUSTRY)
publishDate 2015
topic H Social Sciences (General)
url http://repository.unib.ac.id/10621/1/Artikel%20miicema.pdf
http://repository.unib.ac.id/10621/
contents The Market share of Islamic insurance in Indonesia is relatively low, 2.95% in 2013. However, the growth of Islamic insurance in Indonesia in the last five year is 40%, while the growth of conventional insurance in the same period is only 22.7%. Studies of consumer loyalty in Islamic insurance industry is relatively unheard in Indonesia, therefore the study could provide insights about customer loyalty in Islamic insurance industry. The objective of the study is to develop a construct of consumer loyalty model in the Islamic insurance industry. Variables such as customer value, brand image, and brand trust are employed as antecedences of customer loyalty. A sample of 165 Islamic insurance customers in the city of Bengkulu was collected for the study. Structural Equation Model was employed to establish a model’s fit. The results of the study conclude that customer loyalty in the Islamic insurance industry is significantly predicted by brand image and brand trust. However, customer loyalty is not significantly influenced by customer value. The findings suggest that to target Islamic insurance customers, insurance providers need to build strong brand image and brand trust.
id IOS6175.10621
institution Universitas Bengkulu
institution_id 179
institution_type library:university
library
library UPT Perpustakaan Universitas Bengkulu
library_id 1876
collection Repository Universitas Bengkulu
repository_id 6175
city KOTA BENGKULU
province BENGKULU
shared_to_ipusnas_str 1
repoId IOS6175
first_indexed 2018-09-17T09:07:05Z
last_indexed 2018-09-17T09:07:05Z
recordtype dc
_version_ 1683771127533404160
score 17.538404

Lihat Juga