PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS KONSUMEN DI CENTRA GRAPHIA YOGYAKARTA
| Main Authors: | Nurhayati, Nurhayati, Chasanah, Uswatun |
|---|---|
| Format: | BookSection PeerReviewed Book Thesis |
| Bahasa: | eng |
| Terbitan: |
STIE Widya Wiwaha
, 2020
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| Subjects: | |
| Online Access: |
http://eprint.stieww.ac.id/1101/1/13%20Nurhayati%20dan%20Uswatun%20Chasanah.pdf http://eprint.stieww.ac.id/1101/ http://stieww.ac.id |
Daftar Isi:
- The purpose of this research is to examine the customer loyalty. This research used independent variables that affect customer loyalty is an integrated manner namely service quality and location. Customer satisfaction were used as an intervening variable. The method of data collection was done by using a survey through questionnaire. The number of samples 180 respondents used simple random sampling technique. The results of the normality test were all normaly distributed data with Kolmogorov-Smirnov test. The validity test used Pearson Correlation were all valid and reliability test showed Cronbach’s Alpha were all reliable. The analyze tool used to analyze is Multiple Regression with path analysis. Hypothesis testing uses partial (t test), simultaneous (F test), and determination (R2) testing. The results all hypotheses were proven. The quality of service and location affect customer loyalty with customer satisfaction as an intervening variable. Keywords: Service Quality, Location, Customer Satisfaction, Customer Loyalty