Klasifikasi Rating Otomatis pada Dokumen Teks Ulasan Produk Elektronik Menggunakan Metode N-gram dan Naïve Bayes

Main Authors: Trianto, Rahmawan Bagus, Triyono, Andri, Arum, Dhika Malita Puspita
Format: Article info application/pdf Journal
Bahasa: eng
Terbitan: Teknik Informatika Universitas Pamulang , 2020
Subjects:
Online Access: http://openjournal.unpam.ac.id/index.php/informatika/article/view/6110
http://openjournal.unpam.ac.id/index.php/informatika/article/view/6110/pdf
Daftar Isi:
  • Online product ratings usually provide descriptive reviews and also reviews in the form of ratings. Likewise, what was done at the Lazada online store. Descriptive review can provide a clear view compared to a rating review to other potential buyers. However, in reality there is a mismatch between the description review and the rating given. This creates a lack of information for sellers as well as potential buyers. Automatic classification of buyer descriptive reviews is proposed in this study so that there is a match between descriptive reviews and rating reviews. This automatic classification descriptive review uses the Naive Bayes algorithm with n-gram feature extraction and TF-IDF word weighting. The results of this study obtained the best accuracy of 94.06%, a recall of 91.73% and precision of 90.71% in Bigram feature extraction. With this accuracy value it can be used as a reference or model for classifying product description reviews, so that the feedback process between sellers and buyers can run well.