ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMILIHAN UNIVERSITAS PADA SISWA KELAS XII SMA NEGERI 22 SURABAYA
| Main Authors: | Puspitasari, Anggraini, Patrikha, Finisica Dwijayati |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | ind |
| Terbitan: |
Universitas Negeri Surabaya
, 2018
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| Subjects: | |
| Online Access: |
https://journal.unesa.ac.id/index.php/jpeka/article/view/2571 https://journal.unesa.ac.id/index.php/jpeka/article/view/2571/1897 |
Daftar Isi:
- Education is the most important priorities for the most society. This happens because the society have expectation to continue and finish education to the higher level. The higher level is studying in University, where the students will faced to select various levels of education such as Diploma (DI,DII and DIII) and Bachelor (S1). The aim of research is to know the factors which influence to student decisions in SMA Negeri 22 Surabbaya to select Universities. The research type was a quantitative approach, wich had confirmatory characteristic. The sampling technique was proportional random sampling, with the sample of the 190 respondents and 362 populations.The result of this research were of factor that related to student in SMA Negeri 22 Surabaya to select Universities, reference group, barand image, motivation, family, location, and price. And the strongest relation which influenced the University election decisions of the XII grade students SMA Negeri 22 Surabaya was reference group,brand image,motivation,family,location,and price.Keywords: Factor Analysis, Selection Decision, Reference Group.