PENGARUH BAURAN PEMASARAN JASA DAN MOTIVASI TERHADAP KEPUTUSAN BERTRANSAKSI DI BANK SYARI’AH KECAMATAN SEBERANG ULU 1 KOTA PALEMBANG
| Main Author: | Dwi Rangga Yuda, NIM. 212014480 |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://repository.um-palembang.ac.id/id/eprint/7320/1/212014480_BAB%20I_SAMPAI%20_DAFTAR%20PUSTAKA.pdf http://repository.um-palembang.ac.id/id/eprint/7320/2/212014480_BAB%20II%20_SAMPAI_BAB%20TERAKHIR.pdf http://repository.um-palembang.ac.id/id/eprint/7320/ |
Daftar Isi:
- The formulation of the problem in this research is whether there is an influence of service marketing mix and motivation together on the decision to transact at syari'ah bank across ulu 1 palembang and is there any influence of service marketing mix and partial motivation on the transaction decision at syari'ah bank across ulu 1 Palembang The purpose of this study was to determine the effect of the service marketing mix and motivation together on transaction decisions at syari'ah banks in the sub-district of Ulu 1 in Palembang and to determine the effect of service marketing mix and partial motivation on transaction decisions at syari'ah banks across the sub-district across ulu 1 palembang. This research is addressed in the district of Seberang Ulu 1 Palembang city. The variables in this study are the Transaction Decision (purchase), Service Marketing Mix and Motivation. In this study, samples taken were 68 respondents. The sample method used is the Proposive Sampling method. The type of data used in this study are primary and secondary data. The data collection technique used was a questionnaire. Analysis of the data used is qualitative and quantitative analysis with multiple linear regression analysis techniques. The results showed that from the calculation of Fcount (8,154)> Ftable (3,138) and tcount (2,283) X1 (2,937) X2> ttable (1,997). It means that H0 is rejected and Ha is accepted, which means that there is an influence of Service Marketing Mix (X1) and Motivation (X2) on Transaction Decision (purchase) (Y), both simultaneously and partially. Keywords: Service Marketing Mix, Motivation and Transaction Decision (Purchasing).