Marketing Place The Strategy of Heritage Tourism Development of Kuto Besak Fort Palembang
| Main Author: | meldo, andi jaya |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Faculty of Engineering Sriwijaya University
|
| Subjects: | |
| Online Access: |
http://repository.um-palembang.ac.id/id/eprint/436/1/Dokumen%20tanpa%20judul%20%281%29.pdf http://repository.um-palembang.ac.id/id/eprint/436/ |
Daftar Isi:
- Kuto Besak Fort was constructed during sultanate of Palembang in the 17th century. Located in the city center and on the edge of Musi river. And defined as heritage site by local goverment , In recent years has been developed as tourism destination. The study explained about the relationships between heritage and tourism, and also tourism and image. This paper presents the transformation of Kuto Besak fort site, analysis of the role of designing place’s image, and identifies elements of image in tourism district. The designing image is one of concept in tourism. It has been used in so many cases in urban tourism development, especially fort development. This paper argues that the designing image of Kuto Besak Ford must be rooted in history and should be responsive to current and future development . Therefore this paper also attempts three recent succeed fort developments. The conclusion shows that the success of heritage tourism development was supported by image