Meaning in Ambient Media Advertising: A Critical Discourse Analysis Approach ( Case Study Miracle Aesthetic Clinic Ambient Media Advertisement)
| Main Authors: | Murwonugroho, Wegig, Piliang, Yasraf Amir |
|---|---|
| Format: | Article PeerReviewed |
| Terbitan: |
International Journal of Social Sciences
, 2015
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| Subjects: | |
| Online Access: |
http://libprint.trisakti.ac.id/38/ http://www.ijsk.org/wp-content/uploads/2015/04/7-IJRSS-AMBIENT-MEDIA-ADVERTISING.pdf |
Daftar Isi:
- Meaning does not contained in advertisements' visual signs, it is inside the mind of the beholder. References that have read or expreriences that have been passed will construct context which affects the depth of meaning. The signification purported to ambient media as an advertisement alternative affected by the environment of the ambient media. Physical environment as well as human action became the part of ambient media's visual element. Right now , the significant is not bound by the advertisement media as a sole object, but is being correlated with the advertisement field where the ambient media being placed.Miracle Aesthetic Clinic's " faceless" ambient media being visually reprensented in a hyperbolic-contradictive way by sinking a woman's face through a wall or a table top. Generally, face is the commodity in advertising, moreover in facial treatment commercial services. Responses from the target audiences are : some of them approached, some just curious about what happened with the model, and some of the target audiences frightened and left the ambient media. This critical analysis discourse study shows that the quality of participative responses by the target audiences shown depth to the formed signification.