PENGARUH CUSTOMER SATISFACTION, ADJUSTED EXPECTATION, PERCEIVED VALUE, DAN PERCEIVED USEFULLNESS TERHADAP ONLINE REPURCHASE INTENTION PADA PELANGGAN LAZADA
| Main Authors: | Lagita, Laurensia; TRISAKTI SCHOOL of MANAGEMENT, Briliana, Vita; TRISAKTI SCHOOL of MANAGEMENT |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Pusat Penelitian & Pengabdian pada Masyarakat (P3m) STIE Mikroskil
, 2018
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| Subjects: | |
| Online Access: |
https://www.mikroskil.ac.id/ejurnal/index.php/jwem/article/view/528 https://www.mikroskil.ac.id/ejurnal/index.php/jwem/article/view/528/262 |
Daftar Isi:
- This study tries to investigate the impact of customer satisfaction, adjusted expectation, perceived value, and perceived usefulness towards customer online repurchase intention on www.lazada.co.id (case study: Jakarta). The data were collected using purposive sampling method and used 100 respondents. The research data is processed with IBM statistic 19 as a tool. The result of this research has shown that customer satisfaction, adjusted expectations, perceived value, and perceived usefulness, influence significantly towards online repurchase intention.