PENGARUH CITRA DESTINASI, ELECTRONIC WORD OF MOUTH, DAN MUSLIM-FRIENDLY AMENITIES TERHADAP MINAT BERKUNJUNG DESTINASI WISATA HALAL DI INDONESIA
| ctrlnum |
52702 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.mercubuana.ac.id/52702/</relation><title>PENGARUH CITRA DESTINASI, ELECTRONIC WORD OF MOUTH, DAN MUSLIM-FRIENDLY AMENITIES TERHADAP MINAT BERKUNJUNG DESTINASI WISATA HALAL DI INDONESIA</title><creator>HUMAIRAH, DINDA</creator><subject>069.63 Personnel Management/Manajemen Personalia</subject><subject>406 Organizations and management/Organisasi dan Manajemen</subject><subject>651.8 Computer Application for Office Management/Aplikasi Komputer untuk Manajemen Perkantoran</subject><subject>658.2 Plant Management/Manajemen Pabrik</subject><subject>658.6 Quality Management/Manajemen Kualitas</subject><description>This study aims to discuss the effect of travel intention to halal tourism destination in Indonesia. The object research is halal tourism destination in Indonesia. The independent variables obtained from the preliminary survey results are destination image, electronic word of mouth, and muslim-friendly amenities. This study uses SEM data analysis techniques and data processing using PLS. The population is regional residents live in DKI Jakarta with a sample 162 respondents. The results of testing the data using SmartPLS 3.0 software found that the perception of destination image has a positive relationship and significant effect, electronic word of mouth has a positive relationship and significant effect, muslim-friendly amenities has a positive relationship and significant effect on travel intention to halal tourism destination in Indonesia. With R-square value (R2) = 0,488 shows that the ability of the independent variables (destination image, electronic word of mouth, muslim-friendly amenities) in explaining the dependent variable variance (travel intention) is 48,8%. While the remaining 51,2% is explained by other factors outside the model.
Keywords : halal tourism, destination image, electronic word of mouth, muslim-friendly amenities, travel intention.

Penelitian ini bertujuan untuk membahas pengaruh minat berkunjung destinasi
wisata halal di Indonesia. Objek penelitian adalah destinasi wisata halal di
Indonesia. Variabel independen yang didapatkan dari hasil survei pendahuluan
adalah citra destinasi, electronic word of mouth, dan muslim-friendly amenities.
Penelitian ini menggunakan teknik analisis data SEM dan pengolahan data
menggunakan PLS. Populasinya adalah penduduk berwilayah tinggal di DKI
Jakarta, dengan sampel 162 responden. Hasil pengujian data dengan
menggunakan software Smart-PLS 3.0 didapatkan citra destinasi mempunyai
hubungan positif dan berpengaruh signifikan, electronic word of mouth
mempunyai hubungan positif dan berpengaruh signifikan, dan muslim-friendly
amenities mempunyai hubungan positif dan berpengaruh signifikan terhadap
minat berkunjung destinasi wisata halal di Indonesia. Dengan nilai R-square (R2)
= 0,488 menunjukkan bahwa kemampuan variabel independen (citra destinasi,
electronic word of mouth, dan muslim-friendly amenities) sebesar 48,8%.
Sedangkan 51,2% sisanya dijelaskan oleh faktor lain di luar model.
Kata Kunci : wisata halal, citra destinasi, electronic word of mouth, muslimfriendly
amenities, minat berkunjung.</description><date>2019-12-10</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/1/1.%20HALAMAN%20JUDUL.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/2/2.%20ABSTRAK.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/3/3.%20SURAT%20PERNYATAAN%20KARYA%20SENDIRI.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/4/4.%20LEMBAR%20PENGESAHAN%20SKRIPSI.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/5/5.%20KATA%20PENGANTAR.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/6/6.%20DAFTAR%20ISI.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/7/7.%20DAFTAR%20TABEL.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/8/8.%20DAFTAR%20GAMBAR.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/9/9.%20DAFTAR%20LAMPIRAN.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/10/10.%20BAB%20I.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/11/11.%20BAB%20II.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/12/12.%20BAB%20III.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/13/13.%20BAB%20IV.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/14/14.%20BAB%20V.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/15/15.%20DAFTAR%20PUSTAKA.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/52702/16/16.%20LAMPIRAN.pdf</identifier><identifier> HUMAIRAH, DINDA (2019) PENGARUH CITRA DESTINASI, ELECTRONIC WORD OF MOUTH, DAN MUSLIM-FRIENDLY AMENITIES TERHADAP MINAT BERKUNJUNG DESTINASI WISATA HALAL DI INDONESIA. S1 thesis, Universitas Mercu Buana Jakarta. </identifier><recordID>52702</recordID></dc>
|
| language |
ind |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
HUMAIRAH, DINDA |
| title |
PENGARUH CITRA DESTINASI, ELECTRONIC WORD OF MOUTH, DAN MUSLIM-FRIENDLY AMENITIES TERHADAP MINAT BERKUNJUNG DESTINASI WISATA HALAL DI INDONESIA |
| publishDate |
2019 |
| topic |
069.63 Personnel Management Manajemen Personalia 406 Organizations and management Organisasi dan Manajemen 651.8 Computer Application for Office Management Aplikasi Komputer untuk Manajemen Perkantoran 658.2 Plant Management Manajemen Pabrik 658.6 Quality Management Manajemen Kualitas |
| url |
http://repository.mercubuana.ac.id/52702/1/1.%20HALAMAN%20JUDUL.pdf http://repository.mercubuana.ac.id/52702/2/2.%20ABSTRAK.pdf http://repository.mercubuana.ac.id/52702/3/3.%20SURAT%20PERNYATAAN%20KARYA%20SENDIRI.pdf http://repository.mercubuana.ac.id/52702/4/4.%20LEMBAR%20PENGESAHAN%20SKRIPSI.pdf http://repository.mercubuana.ac.id/52702/5/5.%20KATA%20PENGANTAR.pdf http://repository.mercubuana.ac.id/52702/6/6.%20DAFTAR%20ISI.pdf http://repository.mercubuana.ac.id/52702/7/7.%20DAFTAR%20TABEL.pdf http://repository.mercubuana.ac.id/52702/8/8.%20DAFTAR%20GAMBAR.pdf http://repository.mercubuana.ac.id/52702/9/9.%20DAFTAR%20LAMPIRAN.pdf http://repository.mercubuana.ac.id/52702/10/10.%20BAB%20I.pdf http://repository.mercubuana.ac.id/52702/11/11.%20BAB%20II.pdf http://repository.mercubuana.ac.id/52702/12/12.%20BAB%20III.pdf http://repository.mercubuana.ac.id/52702/13/13.%20BAB%20IV.pdf http://repository.mercubuana.ac.id/52702/14/14.%20BAB%20V.pdf http://repository.mercubuana.ac.id/52702/15/15.%20DAFTAR%20PUSTAKA.pdf http://repository.mercubuana.ac.id/52702/16/16.%20LAMPIRAN.pdf http://repository.mercubuana.ac.id/52702/ |
| contents |
This study aims to discuss the effect of travel intention to halal tourism destination in Indonesia. The object research is halal tourism destination in Indonesia. The independent variables obtained from the preliminary survey results are destination image, electronic word of mouth, and muslim-friendly amenities. This study uses SEM data analysis techniques and data processing using PLS. The population is regional residents live in DKI Jakarta with a sample 162 respondents. The results of testing the data using SmartPLS 3.0 software found that the perception of destination image has a positive relationship and significant effect, electronic word of mouth has a positive relationship and significant effect, muslim-friendly amenities has a positive relationship and significant effect on travel intention to halal tourism destination in Indonesia. With R-square value (R2) = 0,488 shows that the ability of the independent variables (destination image, electronic word of mouth, muslim-friendly amenities) in explaining the dependent variable variance (travel intention) is 48,8%. While the remaining 51,2% is explained by other factors outside the model.
Keywords : halal tourism, destination image, electronic word of mouth, muslim-friendly amenities, travel intention.
Penelitian ini bertujuan untuk membahas pengaruh minat berkunjung destinasi
wisata halal di Indonesia. Objek penelitian adalah destinasi wisata halal di
Indonesia. Variabel independen yang didapatkan dari hasil survei pendahuluan
adalah citra destinasi, electronic word of mouth, dan muslim-friendly amenities.
Penelitian ini menggunakan teknik analisis data SEM dan pengolahan data
menggunakan PLS. Populasinya adalah penduduk berwilayah tinggal di DKI
Jakarta, dengan sampel 162 responden. Hasil pengujian data dengan
menggunakan software Smart-PLS 3.0 didapatkan citra destinasi mempunyai
hubungan positif dan berpengaruh signifikan, electronic word of mouth
mempunyai hubungan positif dan berpengaruh signifikan, dan muslim-friendly
amenities mempunyai hubungan positif dan berpengaruh signifikan terhadap
minat berkunjung destinasi wisata halal di Indonesia. Dengan nilai R-square (R2)
= 0,488 menunjukkan bahwa kemampuan variabel independen (citra destinasi,
electronic word of mouth, dan muslim-friendly amenities) sebesar 48,8%.
Sedangkan 51,2% sisanya dijelaskan oleh faktor lain di luar model.
Kata Kunci : wisata halal, citra destinasi, electronic word of mouth, muslimfriendly
amenities, minat berkunjung. |
| id |
IOS5909.52702 |
| institution |
Universitas Mercu Buana |
| institution_id |
134 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Mercu Buana |
| library_id |
542 |
| collection |
Repository Universitas Mercu Buana |
| repository_id |
5909 |
| subject_area |
Econmics/Ilmu Ekonomi Communication/Komunikasi Engineering/Ilmu Teknik Measurement/Teknik Desain, Pengujian, Pengukuran, Kualitas, Perawatan, Pemeliharaan, Perbaikan |
| city |
Jakarta Barat |
| province |
DKI JAKARTA |
| shared_to_ipusnas_str |
1 |
| repoId |
IOS5909 |
| first_indexed |
2019-12-16T05:36:50Z |
| last_indexed |
2019-12-16T05:36:50Z |
| recordtype |
dc |
| _version_ |
1685794919433633792 |
| score |
17.538404 |