Daftar Isi: PENGARUH ISLAMIC BRANDING, STORE ATMOSPHERE, DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Minimarket 212 Mart Kebon Jeruk)

Main Author:	FAJRIATIN, LILIS NUR
Format:	Thesis NonPeerReviewed Book
Bahasa:	ind
Terbitan:	, 2019
Subjects:	297.431 Buy Sell Jual Beli 330 Economics Ilmu Ekonomi 339 Macroeconomics and Related Topics/Makroekonomi Ekonomi Makro dan Topik Terkait 339.3 National Product Produk Nasional 739.48 Products Produk
Online Access:	http://repository.mercubuana.ac.id/52510/1/1.%20Cover.pdf http://repository.mercubuana.ac.id/52510/2/2.%20Abstrak.pdf http://repository.mercubuana.ac.id/52510/3/3.%20Lembar%20Pernyataan.pdf http://repository.mercubuana.ac.id/52510/4/4.%20Lembar%20Pengesahan.pdf http://repository.mercubuana.ac.id/52510/5/5.%20Kata%20Pengantar.pdf http://repository.mercubuana.ac.id/52510/6/6.%20Daftar%20Isi.pdf http://repository.mercubuana.ac.id/52510/7/7.%20Daftar%20Tabel.pdf http://repository.mercubuana.ac.id/52510/8/8.%20Daftar%20Gambar.pdf http://repository.mercubuana.ac.id/52510/9/9.%20Daftar%20Lampiran.pdf http://repository.mercubuana.ac.id/52510/10/10%20Bab%201.pdf http://repository.mercubuana.ac.id/52510/11/11.%20Bab%202.pdf http://repository.mercubuana.ac.id/52510/12/12.%20Bab%203.pdf http://repository.mercubuana.ac.id/52510/13/13.%20Bab%204.pdf http://repository.mercubuana.ac.id/52510/14/14.%20Bab%205.pdf http://repository.mercubuana.ac.id/52510/15/15.%20Daftar%20Pustaka.pdf http://repository.mercubuana.ac.id/52510/16/16.%20Lampiran.pdf http://repository.mercubuana.ac.id/52510/

Daftar Isi:

This research aims to know the influence of Islamic Branding, Store Atmosphere and diversity of Products towards purchasing decision (Study On Minimart 212 Mart Kebon Jeruk West Jakarta). This research was conducted towards the 126 respondents, the population is all of the people who shop at the minimart. Data analysis using SEM program LISREL 8.8 with. The results of this research show that Islamic Branding and Product diversity is a positive and significant Effect against the purchase decisions while the Store Atmosphere does not influence on purchasing decisions. Keywords: Islamic Branding, Store Atmosphere, diversity of products and purchasing decisions Penelitian ini bertujuan untuk mengetahui Pengaruh Islamic Branding, Store Atmosphere dan Keragaman Produk terhadap Keputusan Pembelian (Studi Pada Minimarket 212 Mart Kebon Jeruk – Jakarta Barat). Penelitian ini dilakukan terhadap 126 responden, populasi adalah semua orang yang berbelanja di minimarket. Analisi data menggunakan SEM dengan program LISREL 8,8. Hasil penelitian ini menunjukan bahwa Islamic Branding dan Keragaman Produk Berpengaruh Positif dan Signifikan terhadap Keputusan Pembelian sedangkan Store Atmosphere tidak berpengaruh terhadap Keputusan Pembelian. Kata kunci : Islamic Branding, Store Atmosphere, Keragaman Produk dan Keputusan Pembelian