Cover Image

PENGARUH PERSEPSI RISIKO, DAN KUALITAS INFORMASI TERHADAP KEPERCAYAAN DAN IMPLIKASINYA TERHADAP MINAT BELI DI SITUS OLX.co.id

Main Author: HAMDANIL, RUDI
Format: Thesis NonPeerReviewed Book
Bahasa: ind
Terbitan: , 2019
Subjects:
004.6 Interfacing and Communications
Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer
004.67 Wide Area Network (WAN)
Wide Area Network
006.752 Blogs/Blog
Web Blog
297.431 Buy Sell
Jual Beli
658.6 Quality Management
Manajemen Kualitas
700.41 Arts Displaying Specific Qualities of Style
Mood
Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu
Suasana Hati
Sudut Pandang
Online Access: http://repository.mercubuana.ac.id/52491/1/1.%20Cover.pdf
http://repository.mercubuana.ac.id/52491/2/2.%20Abstrak.pdf
http://repository.mercubuana.ac.id/52491/3/3.%20Lembar%20Pernyataan.pdf
http://repository.mercubuana.ac.id/52491/4/4.%20Lembar%20Pengesahan.pdf
http://repository.mercubuana.ac.id/52491/5/5.%20Kata%20Pengantar.pdf
http://repository.mercubuana.ac.id/52491/6/6.%20Daftar%20Isi.pdf
http://repository.mercubuana.ac.id/52491/7/7.%20Daftar%20Tabel.pdf
http://repository.mercubuana.ac.id/52491/8/8.%20Daftar%20Gambar.pdf
http://repository.mercubuana.ac.id/52491/9/9.%20Daftar%20Lampiran.pdf
http://repository.mercubuana.ac.id/52491/10/10.%20Bab%201.pdf
http://repository.mercubuana.ac.id/52491/11/11.%20Bab%202.pdf
http://repository.mercubuana.ac.id/52491/12/12.%20Bab%203.pdf
http://repository.mercubuana.ac.id/52491/13/13.%20Bab%204.pdf
http://repository.mercubuana.ac.id/52491/14/14.%20Bab%205.pdf
http://repository.mercubuana.ac.id/52491/15/15.%20Daftar%20Pustaka.pdf
http://repository.mercubuana.ac.id/52491/16/16.%20Lampiran.pdf
http://repository.mercubuana.ac.id/52491/
Daftar Isi:
  • This study aims to examine and analyze the Influence of Risk Perception, and the Quality of Information on Trust and Its Implications for Interest in Buying on the Online Buying and Selling site OLX.co.id. This study uses respondents from the University of Mercubuana who have done online buying and selling transactions. By using purposive sampling as a sampling technique so that 220 respondents were obtained as samples. The approach used in this study is the Structural Equation Model (SEM) with the LISREL (Linear Structural Relationship) analysis tool. The results of hypothesis testing indicate that the quality of information has a significant influence on trust, the quality of information has a significant influence on buying interest, and trust influences buying interest. The research model tested in this study was able to meet the criteria for testing the feasibility of the model. Keywords: Online Buying, OLX, Buying Intention, Trust, Perceived Risk, Information Quality. Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Persepsi Risiko, dan Kualitas Informasi Terhadap Kepercayaan dan Implikasinya Terhadap Minat Beli Di situs jual beli Online OLX.co.id.. Penelitian ini menggunakan responden mahasiswa Universitas Mercubuana yang khususnya pernah melakukan transaksi jual beli online. Dengan menggunakan purposive sampling sebagai teknik penentuan sampel sehingga diperoleh 220 responden sebagai sampel. Pendekatan digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis LISREL (Linear Structural Relationship). Hasil pengujian hipotesis menunjukkan bahwa kualitas informasi memiliki pengaruh signifikan terhadap kepercayaan, kualitas informasi memiliki pengaruh signifikan terhadap minat beli, dan kepercayaan berpengaruh terhadap minat beli. Model penelitian yang diuji dalam penelitian ini mampu memenuhi kriteria pengujian kelayakan model. Kata Kunci: Jual beli Online, OLX, Kepercayaan, Persepsi Risiko, Kualitas Informasi, Minat beli.

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