ANALISIS KEPUTUSAN MEMILIH PERGURUAN TINGGI MELALUI WORD OF MOUTH, PERSEPSI HARGA DAN BRAND IMAGE (Survei terhadap Orang Tua Mahasiswa Reguler 1 Universitas Mercu Buana)

Main Author: RIZA, FAHNI
Format: Thesis NonPeerReviewed Book
Bahasa: ind
Terbitan: , 2018
Subjects:
Online Access: http://repository.mercubuana.ac.id/45262/1/1%20Halaman%20judul.pdf
http://repository.mercubuana.ac.id/45262/2/2%20Abstrak.pdf
http://repository.mercubuana.ac.id/45262/3/3%20Surat%20Pernyataan.pdf
http://repository.mercubuana.ac.id/45262/4/4%20Lembar%20Pengesahan.pdf
http://repository.mercubuana.ac.id/45262/5/5%20Kata%20Pengantar.pdf
http://repository.mercubuana.ac.id/45262/6/6%20Daftar%20Isi.pdf
http://repository.mercubuana.ac.id/45262/7/7%20Daftar%20Tabel.pdf
http://repository.mercubuana.ac.id/45262/8/8%20Daftar%20Gambar.pdf
http://repository.mercubuana.ac.id/45262/9/9%20Daftar%20Lampiran.pdf
http://repository.mercubuana.ac.id/45262/10/10%20BAB%20I.pdf
http://repository.mercubuana.ac.id/45262/11/11%20BAB%20II.pdf
http://repository.mercubuana.ac.id/45262/12/12%20Bab%20III.pdf
http://repository.mercubuana.ac.id/45262/13/13%20BAB%20IV.pdf
http://repository.mercubuana.ac.id/45262/14/14%20BAB%20V.pdf
http://repository.mercubuana.ac.id/45262/15/15%20Daftar%20Pustaka.pdf
http://repository.mercubuana.ac.id/45262/16/16%20Lampiran.pdf
http://repository.mercubuana.ac.id/45262/
ctrlnum 45262
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.mercubuana.ac.id/45262/</relation><title>ANALISIS KEPUTUSAN MEMILIH PERGURUAN TINGGI MELALUI WORD OF MOUTH, PERSEPSI HARGA DAN BRAND IMAGE&#xD; (Survei terhadap Orang Tua Mahasiswa Reguler 1 Universitas Mercu Buana)</title><creator>RIZA, FAHNI</creator><subject>005.434 Process Management Programs/Program Manajemen Proses</subject><subject>069.63 Personnel Management/Manajemen Personalia</subject><subject>406 Organizations and management/Organisasi dan Manajemen</subject><description>This study aims to examine and analyze the Decisions of Selecting Higher Education Through Word of Mouth, Perception of Prices and Brand Image (Survey of Regular Parents Students 1 of Mercu Buana University). The research population is parents of regular students 1. The number of samples is 380 parents of students as respondents. The sampling method used is purposive sampling. The analytical method used is structural eqution modeling with Lisrel software. The results showed that word of mouth had a significant effect on the decision to choose a college, price perception had a significant effect on the decision to choose a college, brand image had a significant effect on the decision to choose Mercu Buana University. The strongest influence is shown by the Brand Image variable, while the influence of the strongest dimension is shown by the technology (facilities) education on the decision variables of college selection. Keywords: price perceptions, brand image, purchase decisions, decision of choosing university.&#xD; &#xD; Penelitian ini bertujuan untuk menguji dan menganalisis Keputusan Memilih Perguruan Tinggi Melalui Word of Mouth, Persepsi Harga dan Brand Image (Survei terhadap Orang Tua Mahasiswa Reguler 1 Universitas Mercu Buana). Populasi penelitian adalah orang tua mahasiswa reguler 1. Jumlah sampel sebanyak 380 orang tua mahasiswa sebagai responden. Metode sampling yang digunakan adalah purposive sampling. Metode analisis yang digunakan adalah structural equation modeling dengan software Lisrel. Hasil penelitian menunjukkan word of mouth berpengaruh signifikan terhadap keputusan memilih perguruan tinggi, persepsi harga berpengaruh signifikan terhadap keputusan memilih perguruan tinggi, brand image berpengaruh signifikan terhadap keputusan memilih perguruan tinggi Universitas Mercu Buana. Pengaruh yang terkuat ditunjukkan oleh variabel Brand Image, pengaruh dimensi terkuat ditunjukkan oleh teknologi (fasilitas) pendidikan terhadap variabel keputusan pemilihan perguruan tinggi&#xD; Kata kuncinya: word of mouth, persepsi harga, brand image, keputusan pembelian, keputusan pemilihan perguruan tinggi</description><date>2018-10-27</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/1/1%20Halaman%20judul.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/2/2%20Abstrak.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/3/3%20Surat%20Pernyataan.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/4/4%20Lembar%20Pengesahan.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/5/5%20Kata%20Pengantar.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/6/6%20Daftar%20Isi.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/7/7%20Daftar%20Tabel.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/8/8%20Daftar%20Gambar.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/9/9%20Daftar%20Lampiran.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/10/10%20BAB%20I.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/11/11%20BAB%20II.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/12/12%20Bab%20III.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/13/13%20BAB%20IV.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/14/14%20BAB%20V.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/15/15%20Daftar%20Pustaka.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://repository.mercubuana.ac.id/45262/16/16%20Lampiran.pdf</identifier><identifier> RIZA, FAHNI (2018) ANALISIS KEPUTUSAN MEMILIH PERGURUAN TINGGI MELALUI WORD OF MOUTH, PERSEPSI HARGA DAN BRAND IMAGE (Survei terhadap Orang Tua Mahasiswa Reguler 1 Universitas Mercu Buana). S2 thesis, Universitas Mercu Buana Jakarta. </identifier><recordID>45262</recordID></dc>
language ind
format Thesis:Thesis
Thesis
PeerReview:NonPeerReviewed
PeerReview
Book:Book
Book
author RIZA, FAHNI
title ANALISIS KEPUTUSAN MEMILIH PERGURUAN TINGGI MELALUI WORD OF MOUTH, PERSEPSI HARGA DAN BRAND IMAGE (Survei terhadap Orang Tua Mahasiswa Reguler 1 Universitas Mercu Buana)
publishDate 2018
topic 005.434 Process Management Programs
Program Manajemen Proses
069.63 Personnel Management
Manajemen Personalia
406 Organizations and management
Organisasi dan Manajemen
url http://repository.mercubuana.ac.id/45262/1/1%20Halaman%20judul.pdf
http://repository.mercubuana.ac.id/45262/2/2%20Abstrak.pdf
http://repository.mercubuana.ac.id/45262/3/3%20Surat%20Pernyataan.pdf
http://repository.mercubuana.ac.id/45262/4/4%20Lembar%20Pengesahan.pdf
http://repository.mercubuana.ac.id/45262/5/5%20Kata%20Pengantar.pdf
http://repository.mercubuana.ac.id/45262/6/6%20Daftar%20Isi.pdf
http://repository.mercubuana.ac.id/45262/7/7%20Daftar%20Tabel.pdf
http://repository.mercubuana.ac.id/45262/8/8%20Daftar%20Gambar.pdf
http://repository.mercubuana.ac.id/45262/9/9%20Daftar%20Lampiran.pdf
http://repository.mercubuana.ac.id/45262/10/10%20BAB%20I.pdf
http://repository.mercubuana.ac.id/45262/11/11%20BAB%20II.pdf
http://repository.mercubuana.ac.id/45262/12/12%20Bab%20III.pdf
http://repository.mercubuana.ac.id/45262/13/13%20BAB%20IV.pdf
http://repository.mercubuana.ac.id/45262/14/14%20BAB%20V.pdf
http://repository.mercubuana.ac.id/45262/15/15%20Daftar%20Pustaka.pdf
http://repository.mercubuana.ac.id/45262/16/16%20Lampiran.pdf
http://repository.mercubuana.ac.id/45262/
contents This study aims to examine and analyze the Decisions of Selecting Higher Education Through Word of Mouth, Perception of Prices and Brand Image (Survey of Regular Parents Students 1 of Mercu Buana University). The research population is parents of regular students 1. The number of samples is 380 parents of students as respondents. The sampling method used is purposive sampling. The analytical method used is structural eqution modeling with Lisrel software. The results showed that word of mouth had a significant effect on the decision to choose a college, price perception had a significant effect on the decision to choose a college, brand image had a significant effect on the decision to choose Mercu Buana University. The strongest influence is shown by the Brand Image variable, while the influence of the strongest dimension is shown by the technology (facilities) education on the decision variables of college selection. Keywords: price perceptions, brand image, purchase decisions, decision of choosing university. Penelitian ini bertujuan untuk menguji dan menganalisis Keputusan Memilih Perguruan Tinggi Melalui Word of Mouth, Persepsi Harga dan Brand Image (Survei terhadap Orang Tua Mahasiswa Reguler 1 Universitas Mercu Buana). Populasi penelitian adalah orang tua mahasiswa reguler 1. Jumlah sampel sebanyak 380 orang tua mahasiswa sebagai responden. Metode sampling yang digunakan adalah purposive sampling. Metode analisis yang digunakan adalah structural equation modeling dengan software Lisrel. Hasil penelitian menunjukkan word of mouth berpengaruh signifikan terhadap keputusan memilih perguruan tinggi, persepsi harga berpengaruh signifikan terhadap keputusan memilih perguruan tinggi, brand image berpengaruh signifikan terhadap keputusan memilih perguruan tinggi Universitas Mercu Buana. Pengaruh yang terkuat ditunjukkan oleh variabel Brand Image, pengaruh dimensi terkuat ditunjukkan oleh teknologi (fasilitas) pendidikan terhadap variabel keputusan pemilihan perguruan tinggi Kata kuncinya: word of mouth, persepsi harga, brand image, keputusan pembelian, keputusan pemilihan perguruan tinggi
id IOS5909.45262
institution Universitas Mercu Buana
institution_id 134
institution_type library:university
library
library Perpustakaan Universitas Mercu Buana
library_id 542
collection Repository Universitas Mercu Buana
repository_id 5909
subject_area Econmics/Ilmu Ekonomi
Communication/Komunikasi
Engineering/Ilmu Teknik
Measurement/Teknik Desain, Pengujian, Pengukuran, Kualitas, Perawatan, Pemeliharaan, Perbaikan
city Jakarta Barat
province DKI JAKARTA
shared_to_ipusnas_str 1
repoId IOS5909
first_indexed 2019-05-09T00:34:15Z
last_indexed 2019-05-09T00:34:15Z
recordtype dc
_version_ 1674510784523141120
score 17.538404