Tinjauan Kritis Simbol-simbol Budaya Nias dalam Iklan Produk Minuman Berenergi (Studi Kasus Iklan Bermuatan Nilai Lokal Produk Kuku Bima Ener-G Versi "Ayo Wisata Ke Sumatera" PT. Sido Muncul)
| Main Authors: | Sukendro, Gregorius Genep, Widayatmoko, Widayatmoko, Surtotonafo, Ariel |
|---|---|
| Format: | Article PeerReviewed |
| Terbitan: |
Fakultas Ilmu Komunikasi
, 2012
|
| Subjects: | |
| Online Access: |
http://repository.untar.ac.id/449/ |
Daftar Isi:
- Symbol of local culture especially Nias on TVC (Television Commercial) Kuku Bima Ener-G, version of "Ayo Wisata Ke Sumatera" from PT. Sidomuncul. Authors conducted a case study of the culture that campaigned Sidomuncul advertising through television media. The study was conducted using a critical research paradigm, which aim uncover Nias cultural symbols in the TVC of products Kuku Bima Ener-G PT. Sidomuncul. The results suggested that symbols used for Nias culural velues embodied in these symbols siding with the values espoused by Sidomuncul. Keywords: Symbol, Cult ure, Climate