Kepuasan Konsumen Di Industri Restoran Ditinjau Dari Segi Kualitas Makanan, Responsivitas, Desain Fisik, Dan Harga (Studi Kasus : Restoran "X" Cabang Mall Ciputra)
| Main Authors: | Gozali, Muhamad Yudha, Ruslim, Tommy Setiawan |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ekonomi
, 2012
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| Subjects: | |
| Online Access: |
http://repository.untar.ac.id/303/1/2362-5124-1-SM.pdf http://repository.untar.ac.id/303/ |
Daftar Isi:
- Customer satisfaction is an important part in the restaurant industry, With many factors that influence it, by conducting a similiar study done by Andaleeb and Conway (2006). The authors are interested in creating a research against one of the restaurant, by taking restaurant "X" at mall ciputra as research material, with food quality as the independent variable (X1). responsiveness as the independent variable (X2), physical design as the independent variable (X3), and prices as the independent variable (X1), to satisfaction as the dependent variable (Y). This research is done by spreading the questionnaire to 50 respondents. Through the data processing with PASW 18.00 is known that only service food quality (X2) and physical design (X3) have a significant effect on customer satisfaction (Y). Note that for 0.953 for satisfaction variation can be explained by the variable food quality, responsiveness, physical design and prices.