Pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap loyalitas pelanggan BANK MAYAPADA Internasional di Tanjung Duren Jakarta Barat / Juliany
| Main Author: | Juliany, Juliany |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://repository.untar.ac.id/2802/ |
Daftar Isi:
- his study was conducted to investigate the effect of Service Quality and Customers Satisfaction on Customer Loyalty. The nonprobabilistic sampling method was used in this research. Non-probability sampling represents a valuabe group of sampling techniques that can be used in research that follows qualitative, and quantitative serearch design. The method of data collection was conducted by using questionnaires to 130 customers of Bank Mayapada Internasional at Tanjung Duren West Jakarta. The technique of data analysis used was the multiple regression analysis. Findings this research showed that Service Quality significantly affected on Customers Loyalty and Customers Satisfaction does not significantly affected on Customer Loyalty.