SELECTION OF SAFETY CAMPAIGN MATERIALS TO MEASURE MOTORCYCLE RIDER ATTITUDE IN INDONESIAN CITIES
| Main Authors: | Putranto, Leksmono Suryo, Rostiana, Rostiana |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://repository.untar.ac.id/1803/1/CARS-15-08-052-Selection%20of%20Safety%20Campaign%20Material.pdf http://repository.untar.ac.id/1803/ |
Daftar Isi:
- Increasing trend of motorcycle ownership in Indonesian cities caused large number of motorcycle in the general traffic and triggers motorcycle rider behaviour problems such as unskilled rider, traffic violation, aggressive behaviour, etc. This study was aimed to select suitable safety campaign materials to measure motorcycle rider attitude in Indonesian cities. In the main future research, more than 100 respondents from four cities would be requested to fill Indonesian Motorcycle Rider Behaviour Questionnaire. Afterward, they will be asked to observe certain safety pictures and safety videos which show the effect of certain risky motorcycle rider behaviours. They will be asked to fill another questionnaire to measure their attitudes towards motorcycle safety riding after such intervention. A before and after intervention analysis will be carried out to measure the effectiveness of visual safety campaign materials. This present paper is intended to describe the selection process of readily available visual safety campaign materials (pictures and videos) developed by the government bodies. A panel of road safety experts was assigned to evaluate the appropriateness of the materials.