Pengaruh Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja UMKM Di Jakarta Barat
| Main Authors: | Darwis, Harry, Utama, Louis |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Subjects: | |
| Online Access: |
http://repository.untar.ac.id/13235/1/buktipenelitian_10103020_5A201052.pdf http://repository.untar.ac.id/13235/ |
Daftar Isi:
- Purpose – The purpose of this paper is to investigate the impact of market orientation (MO) and entrepreneurial orientation (EO) on business performance among small retailers. In particular, the goal is to understand and determine to what extent MO and EO influence firm performance directly, and to what extent MO and EO are connected to performance. Design/methodology/approach – The developed conceptual model is tested using partial least square ( PLS ) using a sample of 30 small retailers. Findings – The result of the PLS model shows that both MO and EO act as a basis for improved business performance among small retailers. Based on the research findings, it can be argued that both MO and EO fully unlock their value-creating potential among small retail firms. Originality/value – This study has provided new insights regarding the impact of MO and EO on business performance in the context of small retail firms. In particular, the study has contributed to the literature by demonstrating the routes through which MO and EO impact on performance.