Peran Konformitas dan Self Esteem terhadap Perilaku Konsumtif Produk Fashion (Pada Wanita Dewasa Awal di Kota Pontianak)
| Main Author: | Agatha, Della |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://repository.untar.ac.id/11850/1/12.%20Abstract.pdf http://repository.untar.ac.id/11850/ |
Daftar Isi:
- "Consumtive behavior can be caused by internal and external factors. Pne of the internal factor is self esteem. In early adulthood, attractive apperance has become one of the attention of someone who can also improve their self esteem. Individuals look attractive by following the group by looking at trending fashion. Besides, the existence of external factors that conformity not just behave like others, but also influenced by how others behave (Myers, 2010). This study is to determine the role of conformity and self esteem to consumtive behavior of fashion products (in early adult women in Pontianak City). Participants amounted to 402 people using non – probability sampling technique. The results showed that there was a positive and significant role (t = 7,825, p = 0,000 < 0,05) between self esteem and consumtive behavior. The result also show that the influence of conformity and self esteem on consumtive behavior is 13,4%, the rest is influenced by other factors."