Adopsi E-Commerce Dalam Mendukung Perkembangan Usaha Mikro Kecil Dan Menengah (UMKM) Di Masa Pandemi Covid-19
| Main Author: | Kala'lembang, Adriani |
|---|---|
| Other Authors: | Universitas PGRI Madiun |
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
UNIVERSITAS PGRI MADIUN
, 2020
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| Subjects: | |
| Online Access: |
http://e-journal.unipma.ac.id/index.php/capital/article/view/7358 http://e-journal.unipma.ac.id/index.php/capital/article/view/7358/2854 |
Daftar Isi:
- The Covid-19 pandemic struck Indonesia and also the rest of the world, which has a huge impact in the Micro, Small and Medium Enterprises (MSMEs). It is necessary to have a big movement to revive the economic passion in Indonesia, especially MSMEs, one of which is by utilizing e-commerce. This paper presents a conceptual framework for adopting e-commerce. Based on the results of a review of several articles, it was concluded that three factors could be used to adopt e-commerce, including, organizational characteristics, environmental characteristics, and leadership characteristics. To test the benefits and ease of using e-commerce, it can use the Technology Acceptance Model (TAM) theory.