The Effect of Consumer Ethnocentrism, Brand Image, and Perceived Quality,on Purchase Decisions With Purchase Intention as Intervening Variable

Main Author: Haikal, Dziqry Muhammad
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Faculty of Economics and Business, Jenderal Soedirman University , 2018
Online Access: http://jos.unsoed.ac.id/index.php/jame/article/view/1120
http://jos.unsoed.ac.id/index.php/jame/article/view/1120/805