The Effect of Consumer Ethnocentrism, Brand Image, and Perceived Quality,on Purchase Decisions With Purchase Intention as Intervening Variable
Main Author: | Haikal, Dziqry Muhammad |
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Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Faculty of Economics and Business, Jenderal Soedirman University
, 2018
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Online Access: |
http://jos.unsoed.ac.id/index.php/jame/article/view/1120 http://jos.unsoed.ac.id/index.php/jame/article/view/1120/805 |