The influence of celebrity endorsement in social media instagram on attitude towards brand and brand image to customer purchase intention
| Main Author: | Fitri, Fatiha Rahmalina |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Faculty of Economics and Business, Jenderal Soedirman University
, 2018
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| Online Access: |
http://jos.unsoed.ac.id/index.php/jame/article/view/1034 http://jos.unsoed.ac.id/index.php/jame/article/view/1034/750 |