ANALISIS FAKTOR YANG MEMPENGARUHI ADOPSI E-COMMERCE DAN PENGARUHNYA TERHADAP KINERJA UMKM
| Main Author: | Ningtyas, Pinky Kusumu |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | ind |
| Terbitan: |
Faculty of Economics and Business Universitas Jenderal Soedirman
, 2018
|
| Online Access: |
http://jos.unsoed.ac.id/index.php/performance/article/view/893 http://jos.unsoed.ac.id/index.php/performance/article/view/893/674 |
Daftar Isi:
- The purpose of this research is (1) to test and analyze the role of organizationalsupport of the e-commerce adoption (2) to test and analyze the role of external pressureof the e-commerce adoption (3) to test and analyze the role of attitude using technologyof the e-commerce adoption (4) to test and analyze the role of e-commerce adoption ofthe company perfomance. This research used a survey method with variance-basedSEM (SEM-PLS) analysis. Object of this research is the UMKM in Banyumus andPurbalingga Regency. Source of data obtained from the questionnaire as the primarydata and literature as secondary data. The result of this research showed that externalpressure and attitude using technology had significant effect on e-commerce adoption,and e-commerce adoption had significant effect on the company perfomance. While theorganizational support had no significant on e-commerce adoption