PENGARUH CUSTOMIZATION, BASIC MARKET ORIENTATION, DAN COMPETITIVE BENCHMARKING TERHADAP CUSTOMER RETENTION USAHA KECIL GETUK GORENG SOKARAJA DI KABUPATEN BANYUMAS
| Main Authors: | Zulaicha, Ratni, Yunanto, Ary |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Faculty of Economics and Business Universitas Jenderal Soedirman
, 2012
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| Online Access: |
http://jos.unsoed.ac.id/index.php/performance/article/view/718 http://jos.unsoed.ac.id/index.php/performance/article/view/718/533 |
Daftar Isi:
- The research was carried out on small business Getuk Goreng in Banyumas joined in union employers Getuk Goreng. This research will assist employers Getuk Goreng developing paradigm customer retention in variable customization, basic market orientation and competitive benchmarking to enable them to improve their performance in the face of competition.