Perempuan Dalam Representasi Iklan Yang Berperspektif Gender
Main Author: | Rahmah, Wahyuni Shifatur |
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Format: | Article info application/pdf Journal |
Bahasa: | eng |
Terbitan: |
Sunan Kalijaga State Islamic University & The Asia Foundation
, 2007
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Subjects: | |
Online Access: |
http://ejournal.uin-suka.ac.id/pusat/MUSAWA/article/view/54.497-515 http://ejournal.uin-suka.ac.id/pusat/MUSAWA/article/view/54.497-515/1364 |
Daftar Isi:
- Reconstructing women to obtain a role equal to that of men requires cognizance on how to deconstruct the dominant ideology of the patriarch. As representation plays as a mean of legitimating or preserving ideology and social phenomenon, women should be put forward taking roles traditionally accomplished my men. This is not an easy task however, because at the end actual representation ultimately reflects social culture.