ANALISIS PENGARUH WEBSITE QUALITY, PERCEIVED RISK DAN TRUST TERHADAP MINAT BELI ULANG KONSUMEN E-COMMERCE SHOPEE DI KOTA MATARAM
| Main Author: | IRAWATI, ELNI RIA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://eprints.unram.ac.id/13340/1/ARTIKEL%20.docx http://eprints.unram.ac.id/13340/ |
Daftar Isi:
- This study aims to examine the effect of website quality, perceived risk and trust variables on consumer e-commerce shopee repurchase interests in Mataram City, the type of research used is associative research. The population in this study were all consumers who had made a purchase at least once in E-commerce shopee, the number of samples in this study were 75 respondents. Data analysis techniques using SPSS version 23. The results of the analysis show that website quality and trust have a significant positive effect on repurchase interest, perceived risk does not have a significant negative effect on repurchase interest.