Analisis Wacana Iklan Radio yang berbahasa Indonesia oleh Martutik
| Main Author: | Martutik |
|---|---|
| Other Authors: | 1. Imam Syafi'ie ; 2. D.D. Oka |
| Format: | PeerReviewed |
| Bahasa: | ind |
| Terbitan: |
IKIP MALANG. Program Studi Bahasa Indonesia
, 2009
|
| Subjects: | |
| Online Access: |
http://mulok.library.um.ac.id/oaipmh/../home.php?s_data=Skripsi&s_field=0&mod=b&cat=3&id=38897 |
Daftar Isi:
- th lim-ited frequency- Liecond, te:,lt stru,-:tures sf radiortisement generally followa: 'Head Line + Bocly + !-llosettern- From the persLiect,ir,'e of variation crf p'rspniqit,ionlling t-he text. atructttres, 16 patterns gf ra,Ciortisement, were founcl. Third, types of top'ic developed 1nI ratlio advertisements are topics on p,rotluct jr-lent,lt,y.on the frequency of its use, the F,roduct, aFI:,,-Ara infollowing order: product effectivene6l:, pr:odtrctrformance , produr:1, .1ua1l ty , produLrt nrannf act,ur ing ,titive information, product history, and research onproduct. Fcurth, wort-1,/phraae constrr-rcti,:ns in ratiiortieement could be grnupecl into:const,mcticrr:s which (a)icate the efficacy of procluct in term of c,rmpar.at,iveebih), snperlative ( paling, ter- ) , ' anri qualit5' ( sekal.i. ) ;) indicate product, effectivenegc in term of verlraltructions: meN-kan, meN*i, and peN-i (c) inr";'ite act,ions,g inetruction or requeat; ancl (d) inclicat.etensification naing aangat, pasti, benar-benar, memang,betul-betul. Fift,h, sentence forms ui:ed in racliotisement vary- The variations inclrrde (a) affirmative,b) itrterrsgative, (c ) imperative, and (t-l ) e.'r,:Lamat,ory. Eachbence forrn haa its awn "roLes" in conveying mesoages.