PENGARUH TERPAAN FILM TOBA DREAMS DAN BRAND IMAGE SOUNTRACK FILM AUT BOI NIAN TERHADAP MINAT ATRAKSI WISATA DANAU TOBA
| Main Authors: | Oisina Situmeang, Ilona Vicenovie, Kencana, Woro Harkandi |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Universitas Persada Indonesia YAI
, 2019
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| Online Access: |
http://journals.upi-yai.ac.id/index.php/ikraith-humaniora/article/view/685 http://journals.upi-yai.ac.id/index.php/ikraith-humaniora/article/view/685/525 |
Daftar Isi:
- This study discusses the effect of exposure to the Toba Dreams Movie and Aut BoiNian Brand Image Soundtrack to the Interest of Tourist Attractions to Lake Toba.The theory in this study uses Uses and Gratifications, the AIDA model and conceptof persuasive communication, film media, tourist attractions, soundtrack films. Usingthe Positivism paradigm, a quantitative approach to the nature of explanatory researchand survey research models using census sampling taken from Situmeang adolescentsin Jakarta. The results of this study there is a strong influence between the exposureof Toba Dreams movie and Aut Boi Nian Brand Image Soundtrack to the Interest ofTourist Attractions in Lake Toba. Hypothesis testing conducted showed that Ha wasaccepted and H0 was rejected, meaning that there was an influence of Film and BrandImage Influence on the Interest of Tourist Attraction to Lake Toba.
- Penelitian ini membahas tentang Pengaruh terpaan Film Toba Dreams dan BrandImage Sountrack Aut Boi Nian terhadap Minat Atraksi Wisata Ke Danau Toba. Yangmenjadi Teori dalam penelitian ini menggunakan Uses and Gratifications danmenggunakan model AIDA serta konsep komunikasi persuasip, media film, Atraksiwisata, Sountrack Film. Menggunakan paradigma Positivisme, pendekatan kuantitatifdengan sifat penelitian eksplanatif dan model penelitian survey dengan menggunakanpenarikan sampel sensus yang diambil dari remaja situmeang di Jakarta. Hasil daripenelitian ini terdapat pengaruh yang kuat antara Terpaan Film Toba Dreams danBrand Image Sountrack Aut Boi Nian Terhadap Minat Atraksi Wisata ke DanauToba. Uji hipotesis yang dilakukan menunjukkan Ha diterima dan H0 ditolak artinyaterdapat pengaruh Terpaan Film dan Brand Image terhadap Minat Atraksi Wisata keDanau Toba.