DISCOURSE ANALYSIS: THE LAGUNA RESORT & SPA PRINTED ADVERTISEMENT
| Main Author: | Ni Ketut, Dewi Yulianti,S.S.,M.Hum |
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| Format: | Research NonPeerReviewed |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://repo.isi-dps.ac.id/2729/ http://download.isi-dps.ac.id/index.php/category/13-artikel?download=2831:discourse-analysis-the-laguna-resort-spa-printed-advertisement |
Daftar Isi:
- Nowadays, advertisement is presented in various kinds of media such as printed media and electronic media with interesting, creative, attractive, as well as persuasive appearance. As a media of communication, every advertisement has message to be delivered to the customers. Printed advertisement is an extremely powerful marketing tool. Aware of this, the agencies of advertisement are constantly pushing creative boundaries in order to reach their target audience. One of interesting printed advertisements is about a hotel. Since it is a marketing tool and aimed at increasing the sale of the company in this case the hotel itself, the words that build the message are arranged beautifully. Talking about the structure of advertisement, Leech (1996) stated that in general, every advertisement has five structures; headline, illustration(s), body copy, signature line, and standing details. Advertisements have a lot of signs or illustrations which have meaning behind it. Advertisements use a sign system which is comprised with verbal or non-verbal signs. In advertisements, language is the verbal signs, while illustration, color, etc is the non-verbal signs. This paper will discuss about a printed advertisement of The Laguna Resort and Spa with the focus of discussion about the five structures proposed by Leech. Keywords: Printed advertisement, verbal sign, non-verbal sign