Citra Perempuan Dalam Iklan

Main Author: I Made , Suardika
Format: Monograph NonPeerReviewed application/pdf
Terbitan: ISI Denpasar , 2012
Subjects:
Online Access: http://repo.isi-dps.ac.id/1556/1/1._cover.pdf
http://download.isi-dps.ac.id/download/category/44-tasenirupamurni?download=1317%3Acitra-perempuan-dalam-iklan&start=20
http://repo.isi-dps.ac.id/1556/
Daftar Isi:
  • Abstract This script describes about the creation of art of painting with the theme of “image of woman in advertisement” by starting from an observation and inner flaming that the creator feels about there are many advertisements which use body of woman as a complement of a product or service although some of them diverge from the products which are advertised. The phenomenon of using body of woman as an asset to promote a product or service is an interesting problem to be investigated and raised as a theme in art of painting creation, so that people will be aware and set thinking in facing the fact of using body of woman as a complement of an advertisement. The process of art realization is an experiment phase of creativity process of the creator. Beside that, it is done to give description and tell the reality which happens in advertising world, by that phenomenon and by the aesthetics ability of the creator so that it can be produced some arts, such as: coke, competent earn star, non pellet but make stickyly, and consumptive. To make the creator easier in creating arts, it is needed some references. This creation is done by process of observing object, observing art products of some artists, and continued by process of analyzing, experiment, forming, and finishing. Finally, it has been created an art of painting which describes advertisement related to utilization of body of woman as complement of a product, and this art is expected to be useful for society and can give awareness for them. Keywords: art, image of woman, advertisement