PENGARUH KEBIASAAN, MANFAAT YANG DIRASAKAN, DAN KEMUDAHAN YANG DIRASAKAN TERHADAP NIAT PENGGUNAAN BERKELANJUTAN APLIKASI GOJEK DI WILAYAH DKI JAKARTA
Daftar Isi:
- Fitri Azhari. The Influence of Habit, Perceived Usefulness, Perceived Ease of Use. Thesis, Jakarta: Business Education Study Program, Faculty of Economics, State University of Jakarta. 2020. This research was conducted in the Region of DKI Jakarta for approximately 3 (three) months, which is calculated from May to July 2020. This study aims to determine the Influence of Habits, Perceived Usefulness, Perceived Ease of Use Towards Continuance Usage Intention of Gojek Application in the Region of DKI Jakarta. The research method used is a survey method. The population used in this study are people who live in the DKI Jakarta area with the research sample, namely people who live in the DKI Jakarta area, have used the Gojek application at least 3 (three) times in the last 6 (six) months, and are 20-30 years old. The sampling technique chosen by the researcher is purposive sampling with a sample of 200 people. Keyword : Continuance Usage Intention, Habits, Perceived Usefulness, Perceived Ease of Use