PERAN ATRIBUT SERTA CUSTOMER SATISFACTION TERHADAP BEHAVIORAL INTENTION: STUDI PADA BURGERBAR DI JAKARTA
| ctrlnum |
9321 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/9321/</relation><title>PERAN ATRIBUT SERTA CUSTOMER SATISFACTION
TERHADAP BEHAVIORAL INTENTION: STUDI PADA
BURGERBAR DI JAKARTA</title><creator>PRATIWI, NI MADE AYU ANGELINE LEONILA</creator><subject>Manajemen (Management and Auxiliary Service)</subject><subject>Perikalanan (Advertising)</subject><description>Ni Made Ayu Angeline Leonila Pratiwi, 2020; The Role of Attributes and Customer
Satisfaction Against Behavioral Intention. Thesis, Jakarta: Concentration in
Marketing Management, S1 Management Study Program, Faculty of Economics,
Universitas Negeri Jakarta. Advisory Team: Dra. Basrah Saidani, M.Sc & Shandy
Aditya, BIB, MPBS
The purpose of this study is to analyze the effect of service quality, food quality, price,
and customer satisfaction on behavioral intention. Data collection method in this study
is a survey method with an instrument in the form of a questionnaire. Samples used in
this study were 200 respondents with criteria aged 17 years and over, known, had come
and dine in at least twice at Lawless Burgerbar Menteng. Data analysis techniques
used SPSS version 25 and AMOS version 24 to manage and analyze research data. The
results showed that there was a significant influence between service quality, food
quality, and price on customer satisfaction and there was a significant influence
between service quality and price on behavioral intention. But no significant effect of
customer satisfaction and food quality was found on behavioral intention.
Keywords: Service Quality, Food Quality, Price, Customer Satisfaction, Behavioral
Intention</description><date>2020</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9321/1/Cover.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9321/2/Table_Of_Content.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9321/3/Chapter1.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9321/4/Chapter2.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9321/5/Chapter3.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9321/8/Chapter4.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9321/6/Chapter5.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9321/7/Bibliography.pdf</identifier><identifier> PRATIWI, NI MADE AYU ANGELINE LEONILA (2020) PERAN ATRIBUT SERTA CUSTOMER SATISFACTION TERHADAP BEHAVIORAL INTENTION: STUDI PADA BURGERBAR DI JAKARTA. S1 thesis, Universitas Negeri Jakarta. </identifier><recordID>9321</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
PRATIWI, NI MADE AYU ANGELINE LEONILA |
| title |
PERAN ATRIBUT SERTA CUSTOMER SATISFACTION
TERHADAP BEHAVIORAL INTENTION: STUDI PADA
BURGERBAR DI JAKARTA |
| publishDate |
2020 |
| topic |
Manajemen (Management and Auxiliary Service) Perikalanan (Advertising) |
| url |
http://repository.fe.unj.ac.id/9321/1/Cover.pdf http://repository.fe.unj.ac.id/9321/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/9321/3/Chapter1.pdf http://repository.fe.unj.ac.id/9321/4/Chapter2.pdf http://repository.fe.unj.ac.id/9321/5/Chapter3.pdf http://repository.fe.unj.ac.id/9321/8/Chapter4.pdf http://repository.fe.unj.ac.id/9321/6/Chapter5.pdf http://repository.fe.unj.ac.id/9321/7/Bibliography.pdf http://repository.fe.unj.ac.id/9321/ |
| contents |
Ni Made Ayu Angeline Leonila Pratiwi, 2020; The Role of Attributes and Customer
Satisfaction Against Behavioral Intention. Thesis, Jakarta: Concentration in
Marketing Management, S1 Management Study Program, Faculty of Economics,
Universitas Negeri Jakarta. Advisory Team: Dra. Basrah Saidani, M.Sc & Shandy
Aditya, BIB, MPBS
The purpose of this study is to analyze the effect of service quality, food quality, price,
and customer satisfaction on behavioral intention. Data collection method in this study
is a survey method with an instrument in the form of a questionnaire. Samples used in
this study were 200 respondents with criteria aged 17 years and over, known, had come
and dine in at least twice at Lawless Burgerbar Menteng. Data analysis techniques
used SPSS version 25 and AMOS version 24 to manage and analyze research data. The
results showed that there was a significant influence between service quality, food
quality, and price on customer satisfaction and there was a significant influence
between service quality and price on behavioral intention. But no significant effect of
customer satisfaction and food quality was found on behavioral intention.
Keywords: Service Quality, Food Quality, Price, Customer Satisfaction, Behavioral
Intention |
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IOS5140.9321 |
| institution |
Universitas Negeri Jakarta |
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257 |
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library:university library |
| library |
PBE Fakultas Ekonomi Universitas Negeri Jakarta |
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903 |
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Repository Fakultas Ekonomi Universitas Negeri Jakarta |
| repository_id |
5140 |
| city |
JAKARTA TIMUR |
| province |
DKI JAKARTA |
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1 |
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IOS5140 |
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2020-10-16T00:07:21Z |
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2020-10-16T00:07:21Z |
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dc |
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1686312905716269056 |
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17.538404 |