FAKTOR - FAKTOR YANG MEMENGARUHI REVISIT INTENTION TERHADAP WISATAWAN CANDI BOROBUDUR
Daftar Isi:
- Nashoikhul ibad, 2020; Factors Affecting Revisit Intention of Borobudur Temple Tourists. Thesis, Jakarta: Marketing Management Concentration, S1 Management Study Program, Faculty of Economics, Jakarta State University. Advisory Team: Usep Suhud, M.Si., P.hd & Shandy Aditya, BIB, MPBS The purpose of this study was to determine the effect of Perceived Value on Revisit Intention, Destination Image on Destination Satisfaction, Perceived Value on Revisit Intention, Perceived Value on Destination Satisfaction, Destination Satisfaction on Revisit Intention on visitors to Borobudur Temple. The data collection method used a survey method with an instrument in the form of a questionnaire. This study used a total sample of 200 respondents with criteria aged 17 years and over, domiciled in the JAKARTA area. Data analysis techniques used SPSS version 24 and AMOS version 24 to process and analyze research data. The results showed that the variables of perceived value, destination image, destination satisfaction and revisit intention had a positive and significant effect on tourists of Borobudur Temple. Keywords : Perceived Value, Revisit Intention, Destination Image, Destination Satisfaction,