ANALISIS REVISIT INTENTION WISATAWAN TAMAN SAFARI CISARUA BOGOR: FAKTOR-FAKTOR APA SAJA YANG MEMENGARUHI?
Daftar Isi:
- Adlina Iskandar Polem, 2020; Analysis of Tourist’s Revisit Intention To Taman Safari Cisarua Bogor: What Factors Are Affecting? Thesis. Jakarta: Bachelor Degree of Management Study Program, Faculty of Economics, Universitas Negeri Jakarta. Advisory Team: Usep Suhud, M.Si, Ph.D and Rahmi, S.E., M.S.M The purpose of this research are: 1) To determine tourist motivation has positive and significant influence on revisit intention, 2) To determine tourist motivation has positive and significant influence on customer satisfaction, 3) To determine destination reputation has positive and significant influence on customer satisfaction, 4) To determine novelty seeking has positive and significant influence on customer satisfaction, 5) To determine novelty seeking has positive and significant influence on revisit intention, 6) To determine customer satisfaction has positive and significant influence on customer satisfaction in Taman Safari Cisarua, Bogor. The data collection method uses a survey method with instruments in the form of questionnaires that are distributed online. The object of this study were 230 respondents who had visited Taman Safari Cisarua with at least one visit in the past one year. Data analysis using SPSS version 22 and SEM (Structural Equation Model) from AMOS software version 22 to process and analyze data research results. The result of the hypothesis test shows that three of the hypotheses were accepted and the other three were rejected. Keywords: tourist motivation, destination reputation, novelty seeking, customer satisfaction, revisit intention, Taman Safari Cisarua