PENGARUH CONTENT MARKETING TERHADAP BRAND AWARENESS SOCIOLLA (Survei Pada Mahasiswa Universitas Negeri Jakarta)
| Main Author: | SULISTIORINI, TIKA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/9233/8/Cover.pdf http://repository.fe.unj.ac.id/9233/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/9233/3/Chapter1.pdf http://repository.fe.unj.ac.id/9233/4/Chapter2.pdf http://repository.fe.unj.ac.id/9233/5/Chapter3.pdf http://repository.fe.unj.ac.id/9233/6/Chapter4.pdf http://repository.fe.unj.ac.id/9233/7/Bibiliography.pdf http://repository.fe.unj.ac.id/9233/ |
Daftar Isi:
- Tika Sulistiorini,2020; 1702517015; The Influence Of Content Marketing Toward Brand Awareness On Sociolla (Survey on Student of Universitas Negeri Jakarta). Scientific Paper, DIII Marketing Management Study Program, Faculty of Economics, Universitas Negeri Jakarta This writing aims to: 1) Understand Marketing Content and Brand Awareness owned by Sociolla. 2) Understanding the Effect of Content Marketing on Sociolla Brand Awareness. In this method, the data used are the results of the distribution of questionnaires to 115 respondents who have seen Content Marketing Sociolla. The analytical method used is simple regression analysis. This subject is a Jakarta State University Student. From the results of this study indicate that content marketing has an influence on Brand awareness on Sociolla. Shown with the determination coefficient of 0.312 (31.2%) Keywords: Marketing Content, Brand Awareness, Sociolla, Online, Beauty