PENGARUH POTONGAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TIX.ID (Studi kasus pada Mahasiswa dan Mahasiswi UNJ)
| Main Author: | ARIFIN, ZAENAL |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/9225/1/Cover.pdf http://repository.fe.unj.ac.id/9225/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/9225/3/Chapter1.pdf http://repository.fe.unj.ac.id/9225/4/Chapter2.pdf http://repository.fe.unj.ac.id/9225/5/Chapter3.pdf http://repository.fe.unj.ac.id/9225/6/Chapter4.pdf http://repository.fe.unj.ac.id/9225/7/Bibliography.pdf http://repository.fe.unj.ac.id/9225/ |
Daftar Isi:
- Zaenal Arifin, 2020, 1702517056; The Influence of Price Discount On TIX.ID Purchase Decision. (Survey on Students at Jakarta State University). DIII Marketing Management Study Program. Management major. Faculty of Economics. State University of Jakarta. This study aims to: 1. Know the description of Discounted Prices and Purchasing Decisions. 2. The Influence of Price Discount on TIX.ID Purchase Decision. The data collection method uses a questionnaire survey. The sample in this study amounted to 119 people who have made purchases on TIX.ID. The data analysis method used is simple linear regression analysis. The results of this study indicate that price discounts have an influence on purchasing decisions on the TIX.ID. Shown with the determination coefficient of 0.309 (30.9%). Keywords: Discounted Price, Decision to Purchase, TIX.ID, Simple Linear Regression Analysis