PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP PADA MAHASISWA FE UNIVERSITAS NEGERI JAKARTA ANGKATAN 2017 (UNJ)
Main Author: | MAINI, IRDA |
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Format: | Thesis NonPeerReviewed Book |
Bahasa: | eng |
Terbitan: |
, 2020
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Subjects: | |
Online Access: |
http://repository.fe.unj.ac.id/9216/1/Cover.pdf http://repository.fe.unj.ac.id/9216/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/9216/3/Chapter1.pdf http://repository.fe.unj.ac.id/9216/4/Chapter2.pdf http://repository.fe.unj.ac.id/9216/5/Chapter3.pdf http://repository.fe.unj.ac.id/9216/6/Chapter4.pdf http://repository.fe.unj.ac.id/9216/7/Bibliography.pdf http://repository.fe.unj.ac.id/9216/ |
ctrlnum |
9216 |
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fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/9216/</relation><title>PENGARUH GREEN MARKETING TERHADAP
KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP
PADA MAHASISWA FE UNIVERSITAS NEGERI JAKARTA
ANGKATAN 2017 (UNJ)</title><creator>MAINI, IRDA</creator><subject>Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation)</subject><subject>Manajemen (Management and Auxiliary Service)</subject><subject>Manajemen Pabrik (Plant Manajemen)</subject><description>Irda Maini, 2020; The influence of green marketing on deciding the
purchase of the body shop products among students of economy faculty batch
2017, A final project for marketing management study vocational program.
Faculty of Economics. State University of Jakarta.
This aims of this study are to 1) Define the Green Marketing and Purchasing
decision 2) Identfying whether green marketing has and impact on one’s
purchasing decision for the Body shop’s products. The study will use the
sampling technique, specifically purposive sampling, where the data would be
obtained by distributing online questionnaires. This study will use the the
sample from the 100 respondents who have bought, are using or used the
products from the body shop. The analytical method used in this study is a
simple linear regression analysis. The result of this study shows that the green
marketing variable significantly affects the purchasing decision variable for
79,1% and the remaining 20,9% is influenced by other factors outside this
study.
Keyword : Green marketing, Purchasing decision</description><date>2020</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/1/Cover.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/2/Table_Of_Content.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/3/Chapter1.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/4/Chapter2.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/5/Chapter3.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/6/Chapter4.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/7/Bibliography.pdf</identifier><identifier> MAINI, IRDA (2020) PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP PADA MAHASISWA FE UNIVERSITAS NEGERI JAKARTA ANGKATAN 2017 (UNJ). D3 thesis, Universitas Negeri Jakarta. </identifier><recordID>9216</recordID></dc>
|
language |
eng |
format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
author |
MAINI, IRDA |
title |
PENGARUH GREEN MARKETING TERHADAP
KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP
PADA MAHASISWA FE UNIVERSITAS NEGERI JAKARTA
ANGKATAN 2017 (UNJ) |
publishDate |
2020 |
topic |
Perdagangan Komunikasi Transportasi (Commerce Communications Transportation) Manajemen (Management and Auxiliary Service) Manajemen Pabrik (Plant Manajemen) |
url |
http://repository.fe.unj.ac.id/9216/1/Cover.pdf http://repository.fe.unj.ac.id/9216/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/9216/3/Chapter1.pdf http://repository.fe.unj.ac.id/9216/4/Chapter2.pdf http://repository.fe.unj.ac.id/9216/5/Chapter3.pdf http://repository.fe.unj.ac.id/9216/6/Chapter4.pdf http://repository.fe.unj.ac.id/9216/7/Bibliography.pdf http://repository.fe.unj.ac.id/9216/ |
contents |
Irda Maini, 2020; The influence of green marketing on deciding the
purchase of the body shop products among students of economy faculty batch
2017, A final project for marketing management study vocational program.
Faculty of Economics. State University of Jakarta.
This aims of this study are to 1) Define the Green Marketing and Purchasing
decision 2) Identfying whether green marketing has and impact on one’s
purchasing decision for the Body shop’s products. The study will use the
sampling technique, specifically purposive sampling, where the data would be
obtained by distributing online questionnaires. This study will use the the
sample from the 100 respondents who have bought, are using or used the
products from the body shop. The analytical method used in this study is a
simple linear regression analysis. The result of this study shows that the green
marketing variable significantly affects the purchasing decision variable for
79,1% and the remaining 20,9% is influenced by other factors outside this
study.
Keyword : Green marketing, Purchasing decision |
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IOS5140.9216 |
institution |
Universitas Negeri Jakarta |
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257 |
institution_type |
library:university library |
library |
PBE Fakultas Ekonomi Universitas Negeri Jakarta |
library_id |
903 |
collection |
Repository Fakultas Ekonomi Universitas Negeri Jakarta |
repository_id |
5140 |
city |
JAKARTA TIMUR |
province |
DKI JAKARTA |
shared_to_ipusnas_str |
1 |
repoId |
IOS5140 |
first_indexed |
2020-10-16T00:07:19Z |
last_indexed |
2020-10-16T00:07:19Z |
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1686312905073491968 |
score |
17.538404 |