ctrlnum 9216
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/9216/</relation><title>PENGARUH GREEN MARKETING TERHADAP&#xD; KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP&#xD; PADA MAHASISWA FE UNIVERSITAS NEGERI JAKARTA&#xD; ANGKATAN 2017 (UNJ)</title><creator>MAINI, IRDA</creator><subject>Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation)</subject><subject>Manajemen (Management and Auxiliary Service)</subject><subject>Manajemen Pabrik (Plant Manajemen)</subject><description>Irda Maini, 2020; The influence of green marketing on deciding the&#xD; purchase of the body shop products among students of economy faculty batch&#xD; 2017, A final project for marketing management study vocational program.&#xD; Faculty of Economics. State University of Jakarta.&#xD; This aims of this study are to 1) Define the Green Marketing and Purchasing&#xD; decision 2) Identfying whether green marketing has and impact on one&#x2019;s&#xD; purchasing decision for the Body shop&#x2019;s products. The study will use the&#xD; sampling technique, specifically purposive sampling, where the data would be&#xD; obtained by distributing online questionnaires. This study will use the the&#xD; sample from the 100 respondents who have bought, are using or used the&#xD; products from the body shop. The analytical method used in this study is a&#xD; simple linear regression analysis. The result of this study shows that the green&#xD; marketing variable significantly affects the purchasing decision variable for&#xD; 79,1% and the remaining 20,9% is influenced by other factors outside this&#xD; study.&#xD; Keyword : Green marketing, Purchasing decision</description><date>2020</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/1/Cover.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/2/Table_Of_Content.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/3/Chapter1.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/4/Chapter2.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/5/Chapter3.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/6/Chapter4.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9216/7/Bibliography.pdf</identifier><identifier> MAINI, IRDA (2020) PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP PADA MAHASISWA FE UNIVERSITAS NEGERI JAKARTA ANGKATAN 2017 (UNJ). D3 thesis, Universitas Negeri Jakarta. </identifier><recordID>9216</recordID></dc>
language eng
format Thesis:Thesis
Thesis
PeerReview:NonPeerReviewed
PeerReview
Book:Book
Book
author MAINI, IRDA
title PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP PADA MAHASISWA FE UNIVERSITAS NEGERI JAKARTA ANGKATAN 2017 (UNJ)
publishDate 2020
topic Perdagangan
Komunikasi
Transportasi (Commerce
Communications
Transportation)
Manajemen (Management and Auxiliary Service)
Manajemen Pabrik (Plant Manajemen)
url http://repository.fe.unj.ac.id/9216/1/Cover.pdf
http://repository.fe.unj.ac.id/9216/2/Table_Of_Content.pdf
http://repository.fe.unj.ac.id/9216/3/Chapter1.pdf
http://repository.fe.unj.ac.id/9216/4/Chapter2.pdf
http://repository.fe.unj.ac.id/9216/5/Chapter3.pdf
http://repository.fe.unj.ac.id/9216/6/Chapter4.pdf
http://repository.fe.unj.ac.id/9216/7/Bibliography.pdf
http://repository.fe.unj.ac.id/9216/
contents Irda Maini, 2020; The influence of green marketing on deciding the purchase of the body shop products among students of economy faculty batch 2017, A final project for marketing management study vocational program. Faculty of Economics. State University of Jakarta. This aims of this study are to 1) Define the Green Marketing and Purchasing decision 2) Identfying whether green marketing has and impact on one’s purchasing decision for the Body shop’s products. The study will use the sampling technique, specifically purposive sampling, where the data would be obtained by distributing online questionnaires. This study will use the the sample from the 100 respondents who have bought, are using or used the products from the body shop. The analytical method used in this study is a simple linear regression analysis. The result of this study shows that the green marketing variable significantly affects the purchasing decision variable for 79,1% and the remaining 20,9% is influenced by other factors outside this study. Keyword : Green marketing, Purchasing decision
id IOS5140.9216
institution Universitas Negeri Jakarta
institution_id 257
institution_type library:university
library
library PBE Fakultas Ekonomi Universitas Negeri Jakarta
library_id 903
collection Repository Fakultas Ekonomi Universitas Negeri Jakarta
repository_id 5140
city JAKARTA TIMUR
province DKI JAKARTA
shared_to_ipusnas_str 1
repoId IOS5140
first_indexed 2020-10-16T00:07:19Z
last_indexed 2020-10-16T00:07:19Z
recordtype dc
_version_ 1686312905073491968
score 17.538404